Duck Down Jacket And Global Brand Spokesperson Li Yifeng Redefine The New "Peak" Fashion Of National Down

On November 8, Duck down jacket Li Yifeng was officially announced as the spokesperson of global brands, and the same series of Li Yifeng was launched on various platforms simultaneously. Duck and duck will start a warm winter tour together with Li Yifeng to define the new "peak" fashion of national down.

　　 National idol vs national down jacket

In his 13 years of career, Li Yifeng has not been defined by labels or bound by the framework. He has always adhered to his own pace, honed and precipitated his acting skills in different roles, and contributed many excellent film and television works such as "secret and great", "sparrow", "ancient sword fantasy". At the same time, his low-key, calm, modest and down-to-earth personality is also loved by fans. He is a "national Idol" with both beauty and strength in the hearts of fans and full of positive energy.

Since its establishment for 49 years, duck has focused on the R & D and innovation of down jacket, bringing warmth to the people with its ingenuity and quality. Meanwhile, it has continuously injected cultural genes into the brand, inheriting and carrying forward the spirit of domestic brand. With its solid quality and reputation, duck has not only won many awards in the industry, but also become a fashionable and practical "national down jacket" in the hearts of three generations.

Li Yifeng honed his acting skills and led his idol spirit. Just like duck duck's ingenious creation of down jacket and his perfect inheritance of the essence of Chinese goods, they have reached a tacit understanding in brand endorsement cooperation. In the spokesperson image advertisement blockbuster, Li Yifeng performs duck and duck down jacket 2021 autumn and winter fashion series, launches a different warm journey, and interprets the latest trend and fashion of this winter.

　 Professional down expert for 49 years

Duck 2021 winter star series is also a cooperation series with designers. In the control of down quality, ducks strictly select 600-800 + fluffy high-grade down. In the process, the heat-resistant round head needle imported from Germany is adopted, and it is replaced once every 4 hours, which can effectively prevent the fabric from being damaged by high temperature during the sewing process, so as to make the needle hole smaller and prevent fluff running. At the same time, a variety of professional processes such as 12-13 needle sewing, high-density anti velvet liner, segmentation and filling are adopted.

We also made innovations in the product function and design style, integrating the special technology and materials such as laser, particle gradual change, metal mesh, down leather, etc., and with rich design elements such as night star sky, geographical mountain pattern, British grid, etc., giving each product a unique fashion charm.

Fine grain gradual change technology, technology anti splash fabric, Li Yifeng's exclusive [warm peak blue] gradient, interprets the comfort from city street to mountain path, leading a comfortable and comfortable lifestyle.

With outdoor protective grade fabric, geographical mountain pattern inspired totem and laser technology armband, men and women have the same style, which makes fashion unlimited and redefines the outdoor functional down equipment.

The classic quilting process is sewn with 100D anti pile needle imported from Germany, which is more compact and prevents Run down; customized The British check element infuses a unique sense of fashion and awakens the infinite beauty of winter.

　 Frequent "out of the circle" strategy for duck to continue to layout national down jacket brand

As of 19:48 on the day of official propaganda, Li Yifeng was the spokesman Duck down jacket #The number of Topic Reading exceeded 100 million, the official blog and official propaganda microblog read more than one million, and duck down jacket successfully "came out of the circle". With the official publicity of Li Yifeng, his huge fan base has spontaneously made voice and momentum for duck and duck, covering young groups in a large scale and all-round way, reshaping the brand new impression of duck and duck of quality, youth and fashion, and helping duck duck to move forward rapidly on the road of brand strategy upgrading.

This is not the first time the duck brand has successfully "come out of the circle". In August this year, ducks and ducks boarded the 5500 meter Tibet snow mountain in Shanghai for live selling, and opened a new method of immersive scene live broadcasting with goods. It was praised as "the ceiling of live broadcasting", which triggered new thinking of "people and goods yard" in the live broadcasting industry.

In October, duck and duck held a winter press conference at Simatai Great Wall to show the quality precipitation and technological innovation of the brand over the past 49 years, and confidently said "Chinese duck and duck" Friends of the world ". The show released duck x treasure dream IP joint brand and duck x Zhang Shuai designer joint brand. While adhering to the brand gene, the show integrates diversified innovative technology and design ideas, showing the strength of made in China in an all-round way, and gains a lot of attention and praise from the Chinese Communist Party.

(duck x Zhang Shuai designer co branded)

(duck x treasure dream co branded)

Since its establishment in 1972, duck has successively won the honor of "the best-selling domestic famous brand product in China", "famous trademark in China" and "craftsman brand of a big country in China's down industry". It has been awarded the title of "2021 Shuyin annual influence" this year Clothes & Accessories Duck duck has accumulated strong brand strength and industry influence, and has always made breakthroughs in product, marketing, strategy and other aspects to accumulate energy for brand development in the next 50 years.

With Li Yifeng's endorsement cooperation, "national down jacket duck" presents in the public view with a new posture. In the future, duck and duck will join hands with Li Yifeng to lead the new "peak" fashion of national down, create personalized national fashion products, and bring more warmth to the people.