Home >

Chuyu Joined Hands With Beijiang To Play The Cowboy Movement Of "Breath Of The Wild" At Guangdong Fashion Week

2025/4/27 21:10:00 80

During the 2025 Guangdong Fashion Week - Spring, Chuyu and Beijiang Textile jointly performed a shocking "wild interest - cowboy road music party" Immersive scene theme show, and live broadcast on the whole network through Tmall, Tiaoyin and video number. The cumulative exposure of the whole platform exceeded 3.1 million, and the number of live viewers exceeded 350000, including 180000 on the dithering platform; The video number is watched for more than 4 minutes per person. This grand show is not only a fashion feast, but also an in-depth interpretation of freedom and personality. Once it appeared, it quickly attracted wide attention and heated discussion from all walks of life.

The show was inspired by a self driving trip of the Chuyu team in Inner Mongolia. At the foot of the snow mountain, sheep and horses leisurely cross the asphalt road, and the high-voltage tower stands in the distance. The collision between the original vitality and industrial civilization is like a passionate symphony, playing in the hearts of people. Chu Yu transformed this unique feeling into design language, and tried to create a carnival party of spiritual escape for urban people with cowboys as the carrier, conveying the concept of "looking for free breathing gaps in urban steel forests".

1(1).png

2(1).png

In this high-profile show, Chuyu's three characteristic series of products made a stunning debut, showing unique design concepts and innovative spirit.

The series of "wild nomadic wave play" deeply integrates Mongolian nomadic elements with cowboy genes, and weaves Mongolian culture into cowboy texture. Each dress tells a story of grassland, which not only inherits and innovates traditional culture, but also aims to create a Chinese version of Ralph Lauren moves forward to show the strong power of Chinese fashion culture.

The series of Artemisia selengensis is inspired by the Chuyu brand flowers, which grow on a 4000 meter plateau and symbolize freedom and tenacity. The "flowers closest to the sky" are integrated into clothing patterns, colors and details by designers. The style of the series matches the "light spring" style, which is fresh and full of vitality, and encourages people to pursue freedom in nature.

The future tannin series of Beijiang Cold Transfer is a model of the integration of technology and fashion. Chuyu uses Beijiang textile cold transfer printing technology to save water by 78%. Through 3D printing, it presents a realistic washing effect and matches with ethnic style accessories, so that the sense of future collides with traditional aesthetics and expands the boundaries of jeans fashion.

4(1).png

5(1).png

In addition to the ingenuity of the products, this show is also unique in the selection of models. From professional models to company cleaning aunts, children, pregnant mothers and other "ordinary people", figures of different identities appeared on the stage, conveying the concept of "unrestrained clothing without boundaries". This diverse selection of models fully reflects the concept of "casual wear, regardless of age, career and stage of life", which makes fashion more close to life and full of temperature.

6(1).png

7(1).png

As the pioneer of graded jeans, Chuyu stands out in the category of jeans with innovative thinking. The brand has a deep insight into the diverse needs of consumers, and accurately divides cowboy products into three series: focus, shape and relaxation according to different life stages and life scenes, to meet the pursuit of personality of young groups, the need of women for body decoration, and the yearning of knowledgeable people for comfortable products, so that every consumer can find their own cowboy products.

The spirit of openness and freedom in cowboy culture is highly consistent with the brand core of "frankness". Moreover, denim fabric has strong plasticity and can be widely used in all kinds of clothing. In addition, the technical barriers formed by its complex processes make it a potential field of deep cultivation. Based on this, Chuyu firmly chose to focus on jeans, take hierarchical innovation as a breakthrough, continue to create differentiated products, and gain a firm foothold in the competitive fashion market.

8(1).png 　　

9(1).png

When national culture meets cowboy gene, Chuyu starts free exploration on the stage of Fashion Week. From the innovative design of graded jeans to the bold breakthrough of style boundaries, each work is a unique interpretation of frankness, independence and innocence. We use cowboys as canvas to outline the uninhibited attitude of cowgirl in the new era and show the fearless spirit of new life explorers. In the future, Chuyu will continue to deepen the cowboy culture, use creativity and ingenuity to make this dynamic fashion attitude cross national boundaries, accompany more people to explore themselves, and write a brilliant chapter of Chinese fashion brands.