Jinba Men'S Wear: The Strongest Voice Of High-End New Domestic Products

On March 24, 2021, k-boxing men's wear and its high-end series KB Hong, light fashion business brand, joined Jane in the first show of China International Fashion week. The brand "Qi · Zuo" of Jinba day, the first brand day of China International Fashion Week, will continue its new journey in the next 60 years.

When the economy transforms from high-speed growth to high-quality development, consumer demand begins to change from quantitative to qualitative. In the process of industry development, we can see that many people want to do "fast" business, but for 41 years, Jinba has been focusing on jacket and insisting on doing business casual men's wear. Hong Boming, CEO and creative director of Jinba men's wear post-90s generation, confidently expressed: "in the field of Chinese men's wear, I believe that Jinba men's wear has great hope to become a Chinese brand recognized and respected by the international fashion industry."

For 41 years, Jinba men's clothing has been focusing on jacket, and has been familiar with the development of the market and the change of consumer demand. It has opened the strategic development road of "multi brand and multi item" fashion group. The main brand of Jinba men's wear keeps the business leisure dress needs of the original business and wealth creating groups, and creates a high-end series KB of Jinba men's clothing Hong, with a higher level of fashion and quality to lead men's outstanding aesthetic fashion; down to create a light fashion business brand suijian, to provide the young urban workers with first-class quality of suitable wear.

Arouse the tide and rekindle the aesthetic tension

Red, the symbol of outward bound, willpower and life energy, is also a vigorous gesture of brand creativity. The new season of KB Hong, the high-end series of Jinba men's wear, traces back to Quanzhou (Jinjiang), the birthplace of the brand, and moves forward in the strong traditional cultural atmosphere at the starting point of the maritime Silk Road. More than 30 sets of show styles interpret the application of traditional culture in clothing by cutting and using high-grade imported fabrics and color matching of hardness and softness.

Light fashion business brand is full of sense of science and technology and sense of future. In the design, we strive to find a way of harmonious coexistence of human, science and technology and nature, protect nature with science and technology, and cure the city with nature, so as to create a place for human survival. The magnolia flower, which symbolizes purity, beauty and tenacity, is also an important symbol of Shanghai, the birthplace of bamboo slips. It has become a distinctive totem of this design. It is integrated into the clothing by means of realistic printing and artistic disassembly, and conveys a beautiful vision of the future world.

The direction of the heart, the place of the family and the feelings of the family country are the forces of life consciousness. This season, Jinba men's wear is simplified and upgraded in autumn and winter 21 to create a lasting, beautiful and modern design. Advocating craftsmanship details, unique implicit beauty, jumping out of the boring framework, let the unconventional classic modern reappear, meet the Chinese men's pursuit of quality, show their struggling and positive mental state outside, and make the "home" more energetic. Through careful selection, Jinba men's clothing takes high-quality cashmere, leather, worsted, velvet and silk cotton fabrics as the classic definition. In addition, the A-type and H-type silhouettes are combined to continue the classic legend through innovative application of materials and large-span splicing of different materials. Tracing back to the origin, the design team draws on the ancient house building in Jinjiang, Quanzhou, the city flower of Quanzhou, and the flower pattern of the brand gene as design elements, and carries out modern expression through printing, embroidery and line structure.

"New" is promising for domestic products

Nowadays, "Guochao" has become a hot favorite in the current consumer market. The renewal and change of any industry is inseparable from the decisive role of "people", especially in the clothing industry. Fashion and unique design ideas, personalized and publicized design style, not only highlight a certain kind of culture, but also represent a unique attitude and lifestyle, which is in line with the new generation of consumer spending ideas.

The new consumer market promotes the rise of "national tide". In this regard, Hong Boming said, "the biggest challenge we are facing now is that the new generation of customers is changing. A new generation of young people are beginning to rise, and they have become the main force of market consumption. Therefore, brand building should not be divorced from consumers. We should always link consumers with four dimensions of products, services, emotions and culture. "

With the development of China's economy and the enhancement of its global influence, the people have more and more national pride. "For the powerful, domestic products should be self-improvement. What we do is not the national trend. The national tide is just the trend. The good goods in the national tide are the domestic products." Hong Boming said.

Be determined to win the future

In 1980, when the two door panels started their business, Jinba men's wear, which promised "one hundred years of strength and everlasting foundation", has developed from a single brand to a multi brand and multi item fashion group after three generations of inheritance. In a new era, the industry is changing, some brands disappear, some brands are trying to make detour. After three generations, it has become a symbol of "jacket", a synonym of "focus on doing one thing", and a coordinate system of "focusing on Inheritance".

How can a family business adhere to and innovate in the new era? "Create three generations" Hong Boming said that inheritance is innovation. Inheritance is not to keep the business, but to start a new business. It is to innovate and create value better on the basis of the original accumulation.

Hong Boming said: "the inheritance of enterprises is also one of the bottlenecks in the development of China's clothing industry. I think it is more of a social responsibility inheritance. If there is a problem in the succession of enterprises, it is a huge waste of social resources. After I take over, I have a strong sense of mission. Jinba has a strong brand culture, which needs to be adhered to and carried forward."

According to the trend of the times, Jinba men's wear has built the strength core of high-end new domestic products with outstanding quality foundation and abundant humanistic spirit strength. With the enthusiasm of starting a business, it starts the firm pace of development in the next 60 years through a solid three-dimensional brand matrix, and swears to the future with the posture of "high-end new domestic products".

Boming's view:

Jinba has never been divorced from consumers, and has always retained consumers from the four dimensions of product connection, service link, emotional link and cultural link.

Domestic products should be self-improvement. What we do is not the national trend. The national tide is just the trend. The good goods in the national tide are the domestic products.

The inheritance of family business is the inheritance of social responsibility. If there are problems in succession, it will be a huge waste of social resources. After I take over, I have a strong sense of mission. Jinba has a strong brand culture, which needs to be adhered to and carried forward.