National Outdoor Brands Are Seizing The Opportunity Of "Breaking The Circle"

2020 is an extraordinary year. Under the epidemic situation, many industries fell into depression. However, sports health and medical safety have attracted much attention. A research report from the post epidemic period - "re experiencing the beauty of China: 2020 domestic tourism Renaissance big data report" points out that the travel demand and tourism purpose of domestic tourism have changed greatly due to the epidemic situation - mountain climbing, skiing, hiking and other outdoor theme tourism are becoming the first choice of tourists. This is also a side reflection: fashion and healthy lifestyle is constantly infiltrating into the concept of the people. Based on this background, the products of major outdoor sports brands are selling very well.

On December 8, 2020, the latest "height" of Mt. Everest, which attracted the attention of the public, was officially announced - 8848.86m! Pathfinder, a brand of outdoor sports equipment in China, has accumulated many years of outdoor scientific and technological strength and product development experience under the extreme climate of the earth's three poles. It has become the only choice for the Everest altimeter team to reach the summit of Everest. In this project, Pathfinder and altimeter team jointly completed the historic survey climbing action, and truly achieved the goal of "using made in China, exploring the Chinese road".

As a Chinese brand in the field of outdoor sports and equipment, Pathfinder Positioning the strategic direction of "focusing on outdoor industry, resource integration and layout around the main business", and constantly providing high-quality products for consumers under the product positioning of "professional, scientific and technological, fashion".

With outdoor sports becoming the mainstream fashion concept, Pathfinder constantly upgrades its products with the support of science and technology, which is subdivided into mountaineering, skiing, running, hiking, equipment and other fields, providing exclusive products for consumers of different ages.

Recently, with the release of China's first Arctic scientific research film "the light Whisperer", the exclusive down jacket for Pathfinder of "China's Arctic scientific expedition" was launched in all channels, bringing quality and technology experience to global consumers.

It is understood that the launch of the "China's scientific expedition to the north and south poles" Pathfinder Exclusive down jacket, using Tief warm1 thermal technology developed by Pathfinder. High density and high strength polyester grid fabric is used for clothing, which can realize professional windproof and waterproof; down filling is divided into different warehouses, and the down locking process is upgraded; the selected down has a down content of 84, and the highest fluffy degree can reach 900 +, (down refers to the single down silk that falls off from the root of down or wool sheet; therefore, it has high quality feather The most important thing about down clothing is the amount of down, not the total amount of down.

Pathfinder always regards technology as the key. As early as August 2008, Pathfinder set up a leading outdoor product testing laboratory in Asia, and has been upgrading and upgrading. In 2012, Pathfinder launched a "polar bionic technology platform" with the support of the general rear Quartermaster logistics department. Among them, Tief innovative environment-friendly functional fabrics, which are completely independently developed by China, include ten kinds of fabric technologies such as outdoor three proofing, which greatly improves the daily wearing experience of outdoor professional functional clothing.

outdoor sport It's not as fleeting as the trend, it's easier to form a long-term lifestyle. National brands like Pathfinder have gradually become popular outdoor brands.