Data: The Prospect Of Children's Wear Market In China Is Wide, And The Market Scale Of Children's Wear Industry In 2019 Is Predicted.
The total sales volume of China's clothing market in 2018 reached 2 trillion and 77 billion yuan, up 7.8% from the same period last year, the highest growth rate since 2014. Influenced by the upgrading of consumption and the steady demand of local consumers after raising their living standards and incomes, the Chinese clothing market reached the highest value in 2017 and continued to rise in 2018. But economic instability has brought great challenges to the development of the clothing market. The year-on-year growth rate of China's clothing market is expected to drop to 3.5% in 2019 and sales volume of 2 trillion and 150 billion yuan.
From the perspective of market segmentation, women's clothing is still the largest market share in China's clothing market in 2018. Sportswear and children's wear outperformed women's wear and men's wear in 2018, and they all gained two digit growth rates. However, due to the overall instability of the overall environment, it is expected that all sub sectors of the clothing market will decline in 2019.
Data sources: Euromonitor Inter national, China Business Research Institute collate
Although the children's clothing market accounts for only 10.1% of the total market share, with the full implementation of the two child policy in 2016, the children's wear market has ushered in the best development period. According to the data from the national health and Family Planning Commission, there will be 1750-2100 neonates per year in 13th Five-Year (2016-2020 years), while in 2003-2013 years, the figure is only about 16 million per year. However, as the demographic dividend gradually subsided, the number of births in China dropped to 15 million 230 thousand in 2018, and the birth rate reached the lowest level in nearly ten years.
Data source: big database of China Commercial Industry Research Institute
Baby clothes and children's clothing are expected to be the two most popular categories in children's wear. China Academy of industry research predicts that by the end of 2019, the scale of children's clothing market in China will exceed 230 billion yuan, and the growth rate will exceed 12%.
Data sources: Euromonitor Inter national, China Business Research Institute collate
For more information, please refer to the Research Report on the market prospects and investment opportunities of China's children's clothing industry released by the China Industrial and Commercial Research Institute 2019-2024 years ago. At the same time, the China Industrial and commercial research institute also provides solutions such as industrial big data, industrial planning and planning, industrial park planning and industrial investment promotion.
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