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When Will The "Zero Fur" Clothing Circle Come To Dress And Highlight The Values?

2018/8/23 9:17:00 152

Zero FurFurGivenchyInstyleGucci

In the latest fall, the appearance of fur will probably be worse than before.

For all people, the loss of fur seems to be a moral victory.

Nowadays, consumers are increasingly interested in artificial fur with a wide range of uses and soft texture. They never want their style to match their values.

Polls show that most people in the world do not like the fur trade. For example, most consumers in Massachusetts believe that selling fur should be illegal.

Not only the public, but also fashion brands have noticed this change.

Last year, it was released at Yoox Net-A-Porter Group and Vf Corporation (VF Corporation).

"Zero fur"

After declaration

,

Gucci

It also announced that it would abandon fur. This decision shocked the entire fashion industry.

As the chief executive of Gucci said, "do you think fur is still a fashionable pronoun today? I don't think so, so we will decide to give up fur.

Fur is a bit out of date...

Creativity can be reflected in many ways, not necessarily fur. "

Then includes

Versace, Furla, Michael Kors, Jimmy Choo, InStyle, Rent the Runway, Columbia Sportswear and

Many fashion brands and platforms have followed suit to renounce fur.

Creative director

Clare Waight Keller

Under the impetus of

Givenchy

No real fur was also announced.

Some countries are also beginning to ban fur breeding animals and oppose cruelty to animals, including Norway (once the world's largest fur producer) and Belgium.

In March this year, San Francisco imitated Berkeley, West Hollywood and St Paul, announcing that the city banned the sale of fur.

This is perhaps the biggest impact on fur trade.

In 2000, the United Kingdom announced that it banned the breeding of fur animals. At the same time, it also intended to ban fur trade.

Losangeles has the same plan. If it is achieved, Losangeles will become the largest city in the us to ban fur.

Considering the cruelty of animals in fur production, it is commendable that the fashion world should give up fur.

In fur farms, wild animals are deprived of the right to live freely. They can only spend their lives in narrow cages and avoid the fate of being poisoned or killed by electricity.

There is also a large number of reports that the fur market in China is popular with skinned raccoon skins, often used to make fur collar overcoats.

In the wild, animals were trapped by iron clips, and they did not eat or drink for several days until the hunter took them away.

No matter where animal fur comes from, animals must be tortured and mistreated.

Creativity can be reflected in many ways, not necessarily with fur.

The harm of fur production to the environment is also great.

Animal excreta and toxic chemicals discharged from fur farms and tanneries are extremely polluted with land and water resources.

As a culprit for killing wild animals, hunters' traps often hurt other animals, such as endangered species and pets, leading to disability or death.

In contrast, the harm of an artificial fur to the environment is almost the same as that of a teddy bear.

Although the artificial fur used for clothing is much more luxurious, the production method is similar, and the harm is far less than that of fur trade.

In addition to artificial fur, the rapid development of technology will soon allow us to grow real fur in laboratories, without using animals or harming the environment.

This has long been a reality in the leather and meat industry, largely due to investments made by meat companies.

Tyson Foods, the largest meat processing company in the US, and Cargill, the world's largest supplier of ground beef, are investing heavily in laboratory artificial meat ("clean meat").

For fur industry, investing in such technology is a wise practice.

"Zero fur" is increasingly becoming the code of conduct for fashion brands and retailers. The number of cities and countries that ban the sale and import of fur is also increasing.

For artificial fur producers, fashion brands, environmentalists, animal protectors, and even leather workers, this is a great opportunity for them to work together to promote innovation in sustainable materials and no longer use animal fur.

The practice of stripping animal fur is out of date, and more and more consumers are refusing animal fur.

The fashion industry can take advantage of this excellent opportunity to conform to the trend and promote its own development and create a "zero fur" future.

(edited by Tian Xueli)

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