The New Director Of China On The Tip Of The Tongue -- The Fabric Of Hai Lan'S Home Is The Soul Of Clothing.

What would it be like to reinventing a world with the fabric of our everyday clothes?

This time, Hai Lan's family, together with Director Chen Shuo of tongue tip 2, has taken a short video to show you the wonderful "nature".

This advertising film is not only comparable to documentary, cloth and landscaping, but also rare.

When cloth is used to make scenery, the usual way is to model the cloth to fit it.

Hai Lan's home obviously does not want to do this. They start from the characteristics of cloth, multidimensional presentation through cloth splicing, stacking and so on, and then shoot in real time.

The director of the film, Chen Shuo, director of China on the tip of the tongue, said in an interview that this means that we have to do a lot of detailed tests to see which effects can be made and what can be basically accomplished and which must be abandoned.

For example, the ocean is usually done by CG, and it is difficult to achieve in real time.

The film crew found a sea atmosphere with the moonlight shining at night at the store of Hai Lan's home, and finally completed the shooting successfully.

In order to display the macro view more vividly, the shooting of the commercials used the probe lens to ensure the details of the fabric on the microscopic basis.

From outer space to the geomorphology of the earth, the lens gradually presents various possibilities of fabric from the natural polymorphism of the universe -- structure, color and texture.

The landforms of mountains and rivers reflect the hardness of men.

Texture and texture represent men's personality and charm.

With the overall improvement of public aesthetic and the escalation of consumption, aesthetics is no longer a woman's patent. "Making men a landscape" is not only fit for the theme of advertising, but also coincide with this era.

Fabric is the soul of clothing.

Texture is usually the embodiment of clothing texture.

Texture can give the fabric three-dimensional feeling and static fabric flow.

Clothing is formed in these fabrics.

Hai Lan home 2018 summer fabrics have rich texture, apply the inspiration from nature to fabrics, endow fabrics with unique natural breath.

Texture is the general trend of consumption upgrading.

For Hai Lan's home,

Ascension represents the promotion of quality.

In a word, return to texture.

In the advertising film before, the gorgeous color is most noticeable.

Now, Hai Lan's home, which pays more attention to the texture, is more pleasing to the eye.

The home of Hai Lan, whose painting style has long been changing, is moving towards a more advanced, more qualitative and cost-effective way.