The Guest Core Team Should Make Organic Baby Clothes.

According to the data, in 2015

The market size is about 137 billion 200 million, with a growth rate of 8%.

Especially after the opening of the second child policy, it brought a new bonus.

However, this cake is facing fierce competition: 2011 before and after the year, Taiping bird, Jiangnan Buyi,

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And other brands have entered the children's clothing market. At the same time, ZARA, Gap, UNIQLO and other fast fashion brands have expanded their children's clothing sales area.

However, in the eyes of former fan co founder Zhong Kaixin, as long as the technology and materials occupy the dominant position, the future baby clothing market will become the next blue ocean.

At present, children's clothing on the market can be roughly divided into three categories: the first category is the international famous baby line.

Quality OK, style can not be fashionable, belongs to the golden mean choice.

The disadvantage is that there are very few products to choose from. The second category is the West Song house, like Japan, although the style and quality are good, but the retail channel is limited and the audience is small.

But at 300-400 yuan, the price is low. "

In addition, as a three year old mother, Zhong Kai Xin has deep feelings for users of children's clothing market, including few choices, not satisfied with design, functions and fabrics.

So at the end of last year, she took several core executives away from all customers, and resisted the temptation to continue to be an electronic business or cross border mother and baby. From scratch, the brand of a 0-3 year old organic baby clothing was set up, one fruit Yiigoo.

According to the team, the project has completed the A round of financing since the beginning of the project, and Li Jing is one of its angel investors.

At present, one fruit 2016 summer products have been gradually launched, products cover climbing suits, T-Shirts, knitted pants, skirts, sweaters, down coats, jackets, towels, hats, quilts, blankets, beds, toys and other categories. The fabrics are selected from Turkey and India organic cotton, and the unit price is about 100 yuan.

The team has its own design team, and will invite foreign designers to do cross-border cooperation. The styles are mostly Japanese and British two.

Wang Le, co-founder, said frankly that the experience of customers has enabled them to experience the growth and decline of the electricity supplier, and to help them get in touch with the high quality production capacity and resources, which is a great advantage for the team.

However, not all experiences can be reused. For example, the factories that make adult suits in China are mostly thousands of people, and the output is very large.

There are usually hundreds of people who are big factories.

In addition, the baby clothing for the higher demand for fabric, textile safety needs to meet a class a standard, before doing most adult clothing type of B can.

In order to ensure the safety and reliability of products, from the cotton harvest to weaving, printing and dyeing, clothing processing, and the final product packaging and circulation, one team hopes to achieve the full specification.

The brand has recently won the double organic certification of China's organic product certification and GOTS (Global Organic Textile Standard Global Organic Textile Standard).

The current sales channels of the one fruit include micro shop, honey buds, Jingdong and other platforms. At present, clothing and textiles are the main products. Later, we will plan to launch more product lines.

The team is located in Beijing with a scale of 30 people.

Zhong Kaixin is the former co-founder and senior vice president of van guest, and other core members have worked in van for 4-5 years.