Nina Mclemore: The Brand That American Politicians Like

Her name may be heard in the ears of the common people, but for those leaders who master the political situation and business trend in the United States, the Nina McLemore is them. Wardrobe The winning weapon in China. Presidential candidates Hilary Clinton, Supreme Court justices Ellena Kagan, Federal Reserve Chairman Janet Yellen, PepsiCo Inc CEO Inda Nooyi are all loyal to her.

According to a survey by the media, at least 1/4 of women in Forbes's top 500 companies in the world had been fitted with Nina McLemore clothes in public.

Her success was first based on women's power, but few fashion brands really considered American professional women. Unlike the Hollywood actress, successful women in investment banking, law firms, congress hall, and even the white house do not need sexy short skirts and tight fitting jackets that show enough funnel shape.

For example, Nina McLemore, 70 this year, discovered this problem early. "Most luxury brands don't care about women in the US," she said. "There are plenty of rich people who don't work in the world." In 1990s, Nina McLemore often went shopping with her girlfriends. It turned out that the big brands had turned their eyes to the developing countries in the developing world. Designer brand The baby boomers (after World War II to 1970s) are out of date, and the customers they want to win are Millennials.

She also observed that some of the remaining brands on the market were not "friendly". For example, Armani, which was known for its "right suit", was too masculine, which was not conducive to putting on the mirror. St. John invited Angelina Julie as spokesperson, and the price rose. The Akris, once loved by former Secretary of state Condoleezza Rice and now Secretary of state affairs, still provides customized services, which can be expensive, which has already exceeded the consumption power of most women.

From the consumer level, it is not easy for 50 and 60 years old to accept the new generation of rights "uniform". It will be uncomfortable for them to feel ten thousand points like Michelle Obama in front of the camera with sleeveless and tight clothes.

Therefore, Nina McLemore The first one was launched in 2003. Loose coat , garments covering the legs , shirt Fashion series. They are suitable for women who have been tossing around CNN, PBS, C-SPAN and other live televisions. They are cut comfortably, fabrics are not easy to wrinkle, and color is on the mirror. In addition to her collar, her signature coat is characterized by narrow shoulders. "When women wear wide shoulders, they are very unnatural. When they need to pass judgment or make speeches, they need dry clothes." Nina McLemore explains. Taking into account the middle-aged women's figure, her clothes also have a size of 12 yards or more.

Moreover, the price of Nina McLemore is also close to the people. A jacket is priced at 800 US dollars (about 5312.88 yuan), which is 40% cheaper than the designer's brand. Of course, her customers' economic ability is much higher than that, but voters are not happy to see candidates wearing a Akris of 4000 US dollars (26 thousand and 500 yuan) or a Giorgio Armani of 12 thousand yuan (79 thousand and 700 yuan).

"You may not be able to see at a glance that what I am wearing is. Nina McLemore "Christine Todd Whitman, the former director of environmental protection, said she often met women who followed the brand in their workplace. It does not exaggerate to the public and surpass the wearer himself.

Women in public view are always more cautious. Nina McLemore "They no longer wonder what they should wear, but they want to know what kind of image they should create."