CEO, A Virgin Parent Company, Wants To Dig Deep Into Potential And Take Radical Measures.

In the winter of luxury goods industry, if we want to have sound development, we must maintain the rationality of brand combination besides continuously producing new products.

Recently, many brands have begun to lay off or sell sub brands with poor profitability.

The CEO of L Brand, the virgin parent company, is obviously more radical than we think.

Not long ago, we said that after the achievement of CEO Sharen Turney, the CEO Leslie Wexner of L Brand took over as Wei Wei.

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The radical executive recently released L Brand3 sales data better than market expectations, launched a brand restructuring plan.

It is learned that this time will streamline operations and focus on core brands.

Three of its top brands, Wei Wei, PINK and Wei Mei beauty leaders, will report directly to him.

The radical ruler began a bold new deal.

Whether the new deal can be carried out as scheduled and whether it will receive the focus will remain to be seen.

Affected by this news, the group's stock price fell 1.38% to 84.91 dollars on the same day in the morning.

In addition, it is reported that the restructuring plan also involves layoffs.

The job cuts are as many as 200 jobs.

But for employees' panic, Leslie Wexner says employees who will be out of work support.

The last item of the three major measures in the restructuring plan is that the direct selling business of the brand will be pformed into a brand name.

And PINK's digital channel.

This means brand names.

Will be more and more close to young people.