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It Is Difficult For Baoji International To Reappear Its Past Glory.

2016/4/2 16:15:00 40

BaoziBaoguo InternationalAchievements

Under the downward pressure of the economy, the living space of luxury retail formats is more difficult.

Ports, the parent company of Baoji, released its 2015 earnings report. The total business volume of the group decreased by 15.2% to 1 billion 595 million yuan last year, a net loss of 72 million 730 thousand yuan, and a net profit of 73 million 240 thousand yuan in 2014, down 200% from the same period last year.

An international spokesman stressed that macroeconomic uncertainty will continue this year. The financial market volatility since the middle of last year and the continued decline in luxury consumption caused by the implementation of China's anti-corruption policy have led to a continuous decline in demand for luxury goods.

  

Baozi

In the past few years, Bao Guo international has changed from prosperity to decline, and it is hard to recreate its past glory.

Statistics show that the international sales volume declined from 2 billion 140 million yuan in 2013 to three yuan in the past three years. Net profit fell from five yuan in 2010 to 473 million yuan in the peak period.

It is understood that as of December 31, 2015, Po International

China

The mainland, Hongkong, China and the United States and Canada operate 313 retail outlets, adding only 3 stores in 2014.

According to the insiders, as a former high-end brand of women's clothing, Baozi, under the impact of domestic and foreign fast fashion brands and new Internet brands, has been unable to keep pace with the development of electricity providers and consumption habits in terms of product design or pricing strategy.

Consumer

Buy it.

At present, the women's clothing market has been reshuffled. If baozi is not yet fashionable, the future will eventually be eliminated.

Beijing Business Daily reporter visited baozi Jin Yuan new Yansha store, Xinguang Tiandi and Chongwen stores found that even if there are few consumers on weekends, the price of products is more than 1000 yuan.

In the Tmall flagship store, the total sales volume of the best mid waist trousers is 453.


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