"Wonderful Flower Said 3" Yesterday Launched The US Bond "Fan" App Once Again Huge Title.

The "fan" App, which is under the flag of mate bond, is once again named "the wonderful work".

Prior to this, the United States and the main rival Semir both released earnings reports, the former and the latter performance gap is huge.

Yesterday, the famous variety show "

"In the third quarter press conference, the United States has valued App" fan "as its total title.

In the view of the industry, in the face of the declining market, Smith Barney wants to win new vitality by naming "wonderful flower" again.

In the "wonderful flower" record live, see from advertising to

After sponsorship to program placement, "fan App" goes hand in hand, with only 7 billboards.

The first episode of the third season of "wonderful flower" is that fan App's mouth sowing words are changed from "having money to power but not having fan" into "dressing on a fan, never making two" again.

As the title of the third season of "fantastic works", Cai Minxu, general manager of fan Bang public relations and general manager of fan brand, said that although the naming fee can not be disclosed, "naming fee is very expensive".

According to relevant sources, "wonderful flowers" said that the investment volume in the third quarter has exceeded 300 million yuan.

"Compared to the 50 million yuan naming fee in the first quarter of the United States, the naming fee of" fan "in the third quarter has increased a lot.

At present, the download amount of "fan App" has increased from 5 million in the second quarter to 9 million, and the number of active users is about 300 thousand.

This has also reached the expectation of "norm".

According to the AdMaster SEI evaluation system, the popularity index of "fan App" is 288, and the "fan" awareness is increased by more than 6 times.

"Naming the second season wonderful flower" said, "fan fan" has increased popularity and achieved the purpose of brand promotion.

This year, fan has focused on users, hoping to plate into real benefits.

Don't want to make money.

It's a lie. "

Cai Minxu said.

Behind the denomination of self made variety shows, Smith Barney is under pressure to plunge profits.

According to the latest performance Bulletin released in 2015, Smith Barney's revenue fell 5% to 6 billion 285 million yuan, and profits plunged 396%, losing 431 million yuan.

Competitor Semir's net profit increased 23.16% to 1 billion 345 million yuan over the same period, and the net profit difference between them was nearly 1 billion 800 million yuan.

In the face of competitive weakness, the United States once again think of a good "fan App", and how to turn downloads into profits as soon as possible is a topic that the United States needs to think about.

Unlike the second season, "fan" will break through the traditional way of program cooperation, innovate and challenge the content of cooperation.

After the third season "wonderful talk" is broadcast, "fan App" will respond quickly to product series according to the planning of each topic, and synchronize event marketing between terminal and network. Users can buy new and old "wonderful flowers" clothing products on App, and can also choose their favorite selector.

Ma Gang, an independent fashion designer, said that "Golden Flower" is a strategic plan for MP.

"Although the profits of the US bond company plummeted, the path of the US internet pformation was very firm. It did not reduce investment because of poor performance. Instead, the US state increased its investment.

The cost of corporate pformation is very high, and the key is whether the United States can insist on it.