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Prada'S Stock Price Has Been Declining Frequently.

2015/12/7 15:38:00 51

Luxury GoodsBrand OperationStock PriceExchange Rate

In the past two weeks, Hongkong listed Italy.

Luxury goods

Group Prada SpA 1913.HK (1913.HK) Prada group's stock price has been innovating low. After last Tuesday and Tuesday's two low innovation, today's lowest price is HK $HK, which once again hit the low share price of the company since its listing.

And on Wednesday, Prada SpA, Prada group's most willing investment bank, Credit Suisse Group AG (VTX:CSGN), Credit Suisse also released a report that lowered the target price of Prada Prada (1913.HK) Prada group to HK $23.5, which had already been the lowest target price in the 27.5 HK dollar. This time, the target price was downloaded. Credit Suisse referred to the three quarter earnings of most other European luxury goods, reflecting slowing sales growth, mainly affected by the stock market crash in mainland China, and tourists' tendency to move to Europe and Japan, while Hong Kong and Macao and the US market were weak. Therefore, the three quarter of Italy luxury group's fixed exchange rate was down 4%, and the euro's 1.5% increase was slightly lower than that of the same period last year.

Credit Suisse also maintains the rating of Prada SpA Prada group.

In November 26th, the Prada SpA Prada group's three quarter earnings forecast has been made. The Credit Suisse store basically coincides with the analysis. However, the fashion Chinese network indicates that the earnings cycle will also have a negative impact on the three quarter of Prada SpA Prada group.

Last Friday, Prada SpA Prada group's two main hits.

brand

Prada Prada and Miu Miu Miu began the lowest half off promotions. The sale was said to have no deadline until all the goods were cleared.

In this regard, brand salesmen deny that they are special behaviors, which only mean a regular discount in the annual holiday season.

For the current market and brand operation, Credit Suisse said it did not see the resurgence of Prada SpA and Prada group, and its sales momentum was weaker than all other basic brands of its peers. Therefore, it lowered its 2016 -2018 profit forecast 3%-5% and indicated that the future or further downgrading of its rating and target price, though.

exchange rate

It is good for European companies, but it can not offset the negative factors of operating deleveraging brought by the same store sales decline. Therefore, Credit Suisse expects Prada SpA Prada group's three quarter EBIT profit margin to be 14.9% and net profit 78 million euros.

Prada SpA (1913.HK) Prada group reported HK $26.95 on Wednesday, down 0.92%.


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