US State Savings Cost Plus Internet Market

Metersbonwe, a Zhejiang businessman, is a member of the transformation army.

Zhou Chengjian, the chairman of the company, once said he wanted to be an Internet tailor. Yesterday, when the company was founded 20th anniversary, he had made less public contact with the media.

Many traditional clothing enterprises are suffering, and Metersbonwe says it wants to go ahead.

Last year, Metersbonwe closed nearly 800 stores nationwide, according to industry sources.

Yesterday, on the occasion of the anniversary of the enterprise, Zhou Chengjian, chairman of the board, responded frankly to this phenomenon. "Before walking street is the Gold Souq, the more the stores open, the better. Nowadays, there is no need for so many stores in a street, so we save costs by closing stores."

He said that in the era of "channel is king", clothing enterprises will spend money to smash channels and open shop around. Nowadays, when users are king, they will become spending money to "smash" users, like burning money for taxi software.

Zhou Chengjian believes that the current market is "after 90", only by constantly transforming the offline stores, by integrating upstream supply chain resources, allowing traditional stores to embrace the Internet, which will make assets lighter and reduce operating costs.

For the continuous transformation of the past two years, Zhou Chengjian said that his advantage is more than that. Internet enterprises Better understanding of retail, better understanding of the Internet than traditional enterprises.

Yesterday, Zhou Chengjian He spent more effort on introducing another product in the Internet field. Dress collocation Class APP has "fan".

It is positioned as a fashion brand with the experience of fashion collocation as the carrier, integrating the fashionable fashion with global attitude towards life, and creating zero cost, zero risk intelligent entrepreneurial tools. According to the introduction, every consumer can become an operator on the "norm". If you are paid by someone, you can get the corresponding income.

"On this platform, everyone can become an entrepreneur. It's fun and money making, which is pursued by many young people. It's like WeChat grabbing a red envelope. How much money you earn in real life may not be interesting, but earning a small amount of money on the Internet will be fun for many people. Zhou Chengjian said.

For ordinary consumers, the APP can provide the designer's advice for one second, and only need to use fragmentation time to complete the purchase action that used to take tens of times.

According to the other side, relying on the firm background of the company in the fashion and clothing field, the "fan" platform can not only provide a strong appeal to the stylist and other industrial chain resources, but also introduce a large number of high-quality brands at home and abroad, especially the personalized brand of some independent designers, in order to provide users with more personalized and cost-effective services.

But anyway, reporters found that "fan" and Metersbonwe's clothing retail main industry, there is not much correlation.

"In the PC era, I was a person who didn't send mail, but now I use WeChat very smoothly, and even encourage people in the company to communicate with WeChat." Zhou Chengjian said, because of this, he has great interest in Internet products.

In addition, the reporter learned from the insider, "fan" this APP Internet creativity by Zhou Chengjian's son Zhou Bang Wei led. To a certain extent, this is not only a "joining" of Zhou Chengjian's Internet strategy for enterprises, but also a "training opportunity" for the succession process of enterprises.

Since last year, a group of traditional clothing enterprises began to enter the Internet in a big way, hoping to integrate the offline stores and online flagship store resources through O2O mode.