Vertical Electricity Supplier Change: A Group Of Vertical Electricity Providers Pformation Or Disappear

Facing the pressure of the platform electricity supplier, a group of vertical electric business pformation or disappear, perhaps the small and beautiful vertical electric business people can live in HOLD, perhaps the related pattern will change again.

Chanel launched the first price adjustment action, so that vertical electricity providers have to follow up the price adjustment.

"Chanel recombing the prices of the various markets and narrowing the price gap between the various markets is the beginning of the luxury brand's beginning to catch up."

CEO, Ji Wen Hong, is a commentary.

"Narrowing

The gap will become the general trend. "

Ji Wenhong further said that the so-called high tariffs, new market expansion fees and high rents had led to a much higher price in the Chinese market than overseas markets, which were no longer an excuse.

In fact, since 2014, the company has set up subsidiaries in various countries and regions in Europe, expanding the scale of global procurement, giving full play to the advantages of upstream quality supply, and bringing high-quality products to mainland consumers. Besides the first-rate luxury, the professional buyers of the network will find more high-quality brands that are not familiar to people and bring them to the domestic users at the lowest price.

When the Internet passes through barbaric growth, it provides

Goods and services are the core.

The gradual narrowing of the price difference of luxury goods has a certain impact on the vertical electricity supplier.

The pressure should not be underestimated.

At present, Amazon, China, Tmall and other platform electric providers have begun to focus on luxury shopping market, using platform and resource advantages to eliminate the disadvantages of traditional overseas purchasing, so that Chinese consumers can buy foreign luxury goods at the same price.

Zhou Ting, President of the famous luxury goods industry and President of the Institute of wealth quality, told reporters in Nanfang Daily that the Internet is the biggest promoter in the process of global price integration of luxury goods.

Many brands' strategy is to build their own e-commerce platforms or cooperate with platform based e-commerce providers.

The brand self built e-commerce platform and platform type of electricity supplier for luxury goods sales, both of which are still a blue ocean, have huge prospects. These two ways are the most striking for vertical electric business.

"If vertical electricity providers continue to fight for low prices, they will be faced with a great crisis if they buy the goods from the brands and buying groups and then sell to the Internet."

Zhou Ting further analyzed, "because it is based on the premise that the vertical electricity supplier is low price, then when the brand takes the initiative to reduce the price, and when the platform type electricity supplier relies on its strong traffic advantages, including the logistics service supply chain system, and realizes the global parity, basically, the vertical electricity supplier has no space.

Moreover, the goods of the platform type electricity supplier are not determined by themselves. It is the system that the brand goes through its own system. The brand's own electricity supplier is definitely rooted in Miao Hong, and there is no fake or other problems, but these are the killer of the vertical electricity supplier. The vertical electricity supplier has always been, the source of goods is not right, fakes and no services, so it is easy to cause customers' disloyalty, so it needs to rely on advertising to maintain operating costs, which will create a vicious circle.

"Next, we will see a number of vertical electric business days will be more and more sad, and then disappear or pformation."

Zhou Tingru is prophecy.