Harbin In The World Pattern Promotes Brand To Go Out

Under the new normal,

How does the industry implement the innovation driven development strategy and promote the brand to go out? "Yesterday, 14 hours, an important content of the 2015 Harbin fashion week's activities -" Harbin's role in the 13th Five-Year market development strategy of Chinese apparel "was held in the friendship hall, China.

The industry leaders of the ten most important industrial clusters are deeply discussed.

"The role and position of Harbin in the" 13th Five-Year "market strategy is inseparable from the support of such a large background and system of China's garment industry.

At the seminar, the honorary chairman of China Federation of textile industry, Du Yuzhou, honorary president of China Apparel Association, Chen Guoqiang, director of the China clothing association, director of the Institute of industrial economics, Wang Limei, President of Heilongjiang garment industry association, and the clothing industry association from 10 provinces and cities in China, discussed in depth the trend of thought, seeking new ideas to implement in the Chinese clothing market development strategy in 13th Five-Year, and looking for a new choice of the market strategy for the autumn and winter clothing industry in Harbin, representing the cold and warm zone of the northern latitude 45 years. We seek to achieve a win-win situation, promote the exchange of industries, promote the new combination of the development of China's clothing industry, promote regional economic development, and jointly promote the implementation of the 13th Five-Year market development strategy and the "one belt and one road" strategic concept of Chinese clothing.

Keynote exchange >

Harbin should open up high-end fields of value innovation.

In the era of fast fashion consumption, why are some countries

The products are sold in our market, while the fast fashion clothes produced by our own enterprises are stored in warehouses. At yesterday's seminar, Du Yuzhou put forward suggestions for the development of the clothing industry in Harbin from the intermediary role of design and the ecology of garment industry.

"Design is the intermediary between consumption and production."

Du Yuzhou said.

Du Yuzhou pointed out that during the inspection in the United States, he saw that some clothing enterprises had a very fine market forecast, and some clothing fashion predictions would take weeks as units.

Before designing the drawings, a large number of market forecasters will go to the world to conduct field surveys, collect materials from various details, and form a thick consumer psychoanalysis report. This analysis report is a blueprint, which will become a direction guide for future design of fashion designers.

And where is the way out for Harbin's clothing industry? Duyu pointed out that the goal of Harbin's development is not simply to move the garment manufacturing industry to Harbin, but to open up high-end areas of value innovation.

Clothing manufacturing, raw materials and circulation are all innovative points.

Understand the psychology of customers and customers and create products that meet the psychological needs of customers.

To realize the cloud manufacturing of the clothing industry in the information network age, break the various constraints of artistic and non artistic boundaries, professional boundaries, regional boundaries and so on.

North latitude 45 degrees, four seasons, aiming at autumn and winter products......

Harbin will take a clear idea of the development of the clothing industry and win a win-win situation in the new era of garment industry upgrading.

Interactive discussion >

Standing at 45 degrees north latitude to open the window of the world

"New, high-end, autumn and winter dominated, 45 degrees north latitude..."

Clear positioning, Harbin from fashion to clothing industry development, closely linked to the most advantageous characteristics of Harbin clothing industry, in today's pformation period, Harbin garment industry will play its historical mission.

At yesterday's seminar, Changqing, the honorary chairman of the Beijing garment and textile industry association, pointed out that Harbin, relying on its profound historical and cultural background and strong support from the government, will make greater contributions in several aspects.

Wang Xinfu, Secretary General of Wenzhou clothing trade association, also pointed out that Harbin put forward the concept of "autumn and winter clothing 45 degrees north latitude", and regarded it as a trend to study and publish. It is very innovative and is also consistent with the characteristics of the northern clothing market, traditional consumption, cultural taste and historical details.

"Our country has put forward the concept of the new Silk Road from the government level, which is of great significance."

Wang Xinfu believes that Harbin's superiority is described by one word as "cold".

One season of winter and four seasons, four seasons costumes have a vast market in Harbin.

Wenzhou clothing is the southern fashion circle.

Harbin is the fashion of the north.

The national garment industry should join hands to achieve industry interaction, market complementarity and platform building.

Wang Chong, President of Liaoning garment industry association, believes that in the future, Harbin will have broad prospects for cooperation with Liaoning in warehousing, such as the establishment of an undertaking for e-commerce.

"Liaoning swimsuit export 30% is in Russia. In the future development, Liaoning must first join hands with Heilongjiang, with the help of Harbin's window.

It is hoped that through the window of 45 degrees north latitude in Harbin, under the leadership of the national costume Association, we can make good use of such a window platform and promote it in a planned and step by step manner.

Achieving industrial upgrading based on the Eastern Silk Road Economic Belt

Liu Jianguo, President of Shandong garment industry association, pointed out that the clothing industry in Harbin has the support of the government and abundant labor resources. As a big manufacturing and manufacturing province of China's clothing industry, Shandong has a large volume of garment industry, a large number of manufacturing enterprises, and a lot of idle equipment.

The prospect of cooperation between the two sides is broad.

For example, if Shandong's clothing enterprises take some equipment to Harbin to help Harbin's garment enterprises to carry out personnel training, the two sides can achieve win-win results in the new era of industrial upgrading.

"The future must be the fast growing period of the original brand of Chinese fashion designers."

Liu Yueping, President of Guangdong clothing association, said that Guangdong has already appeared intensive shops of customized enterprises. Clothing companies have been able to deliver jeans for three days, and consumers themselves can DIY. After DIY, online order, online ordering, offline experience, three days to deliver goods.

Guangdong is going to make an exhibition called a new designer. More than 100 designers will sign up in a week.

Guangdong has very good designer resources and hopes to strengthen cooperation with Harbin's garment industry.

Tian Ping, President of Dalian garment industry association, pointed out that consumption is a major characteristic of Harbin.

Harbin has a large consumer population and a wide market for winter wear.

Based on Harbin, expanding to Liao, Ji and Inner Mongolia, and then opening up the Russian market.

This is a very large consumer market.

Mr. Dai Ziyi, vice president and Secretary General of Shanghai garment industry association, pointed out what kind of fashion the northern people really like, and many southerners are not sure.

With the development of garment industry, the division of industrial chain is becoming more and more detailed.

Many garment companies are using design outsourcing.

If Harbin can train a number of designers who are very well aware of the cultural needs of the north, they can connect with the southern brands, and there will also be a batch of independent design brands.

Looking for new breakthroughs in the new normal

In the current economic new normal situation, how to find a new breakthrough in the clothing industry, at the seminar, the garment industry association from China's clothing province is responsible for people's experience based on their own region.

During the seminar, Ma Mingyuan, President of Chongqing garment industry association, gave advice to Harbin from the experience of Chongqing's apparel industry in the development of "pportation" and "customs clearance".

Ma Mingyuan said that in the current economic new normal form, the clothing industry of some provinces is walking down the road, and Chongqing has found its entry point, that is, to take the railway.

"30 years since reform and opening up, China's clothing industry has been carrying out marine pportation through the coastal areas and exported to North America, and 4 years ago, Chongqing explored and opened a new railway for Chongqing Europe and Europe."

The "one belt and one way" proposed by the central government is actually to the Central Asian and European countries. These countries are mostly in low-lying areas. The new silk road connects us with this value depression, making the new silk road the world's next hidden growth pole.

Ma Mingyuan said, "Harbin can find a breakthrough in the international market according to its regional advantages, and bring clothes into the international market."

From a national perspective, Jiangsu Changshou City belongs to the industrial cluster of autumn and winter as the main product, and the northeast region is an important consumer market.

The president of the Changshou City textile and garment industry association returned to Mowgli, saying: "every autumn and winter dress of our season is to see Harbin first and then look at Shenyang. The two cities basically determine the direction of the whole autumn and winter industry plate, and Changshou City will follow up quickly to make designs and editions.

We are also looking for a fashion conversion match for autumn winter clothing. In the future, we will seek more cooperation with Harbin. "

"Strategically speaking, Harbin has its unique advantages in the" one belt and one road ".

Shi Zhengzhi, Secretary General of Quanzhou textile and Garment Association, said.

"If we regard the" belt "as the shape of a bow and arrow in China, Harbin, Heilongjiang, is a very important pivot. Chinese clothing can enter the Russian Far East from here and enter Eastern Europe.

Shi Zhengzhi said.

The clothing industry in Quanzhou has been attacking men's business and leisure for a long time. Nine Mu Wang, seven wolves, Jin Ba and Qipai are all in Quanzhou. The annual output value of garment industry is about 700000000000 yuan, which has formed a characteristic industrial cluster.

Quanzhou clothing has a large proportion to export to Russia, so Quanzhou will find opportunities to cooperate with Heilongjiang after internationalization.

Fourth consumption era

Welcome the fast fashion wave

"At present, clothing consumption has entered the fast fashion, the fourth consumption era."

Chen Guoqiang pointed out that "earlier, Muji has opened the largest flagship store in Chengdu, and Armani has built its hotel in Chengdu. Hermes has joined Hermes and upper and lower brands into Hermes house in Shanghai Huaihailu Road."

Chen Guoqiang pointed out that, at present, the development of products in our era is no longer a simple era of individual consumption, but from imitation and wave consumption to the pursuit of elegance, environmental protection, and brand diversification.

Harbin has a vast market, its own distinct culture, and such a natural condition bordering Russia.

Harbin should play the role of contact, fulcrum, channel and platform.

To solve the problem of surface and fragmentation of the industrial chain is not only a problem to be solved in Harbin's clothing industry, but also a problem facing China's clothing industry.

Keynote speech >