2014 China Leather Association Scholarship Award Ceremony Held Successfully

The annual China Leather Association Scholarship Award Ceremony was held at Qilu University of technology, Shaanxi University of Science and Technology and Sichuan University. This year a total of 155 people, 11 classes won scholarships.

Chen Zhanguang, Deputy Secretary General of the China Leather Association, attended the award ceremony on behalf of the China Leather Association, and awarded certificates of awarding to students from various institutions respectively.

At the ceremony, Chen Zhan Guang The deputy secretary general made a report entitled "the development and Prospect of China leather industry", introducing leather industry's characteristics, development status and future development trend to leather students, especially on leather making and environmental protection issues that the society is more concerned about. trivalent chromium With the six valence chromium problem, chromium containing scrap materials and other issues with the students conducted in-depth exchanges and discussions.

At the same time, he also put forward ardent expectations for his classmates. He hoped that the students would treasure their valuable learning time, not only to learn professional knowledge well, but also to know correctly. Leather industry We should actively clarify the misunderstanding of the leather industry and become the disseminator of the healthy development of the industry.

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In the second half of 2014, the leading brand of luxury goods, Hermes and Chanel, opened their official WeChat account and began to stabilize the information about pushing brands and products. Most of the luxury brands currently operating in China own their official WeChat public numbers, micro-blog and video can not be small. Among them, the British luxury brand Burberry is a pioneer of digital technology, using various means to broadcast the show.

But generally speaking, luxury brands are more cautious about e-commerce. At present, the luxury brands involved in e-commerce are mainly cosmetic and light luxury brands. These brands have lower unit price and more vivid market image, so they are suitable for Internet.

Estee Lauder, L'OREAL, CLARINS and other high-end cosmetic brands have set up online flagship stores on Tmall and other electronic business platforms. At the same time, they will further enhance their store experience function, so that customers can have more space to try cosmetics. Offline trial, online shopping, the functions of physical shops and online shops are further broken down.

In some shopping centers in Shanghai, cosmetic brands occupy space limited counters on the first floor while offering more specialized stores on the two floor of the lower rents.

This online and offline integration mode is increasingly being recognized by brands and shopping centers. Burberry told reporters that in the flagship store of Kerry Center in Jingan, Shanghai, store sales will help customers place orders at Burberry's flagship store. Customers can also pick out the color and material of clothing, and complete some "customization". Customers can also pick up the goods at the store. The brand will exempt this part of online sales from shipping costs of 180 yuan per unit.

Gu Ming, general manager of luxury e network, told reporters that logistics is a key link of luxury electric business. In order to ensure the most important experience of luxury brands, luxury electric providers usually choose the best logistics service providers, and freight rates are usually higher.

At present, there are many patterns in the layout of luxury brands online. Coach chose to build a self built e-commerce platform. Burberry opened an official flagship store in Tmall, which was once considered a different style. SalvatoreFerragamo and HugoBoss authorize the domestic e-commerce website to walk online and launch online sales.