South Korea: The Total Number Of Hai Tao Has Reached 7 Million 276 Thousand, An Increase Of 45.7% Over The Same Period Last Year.

In the past November 28th, although it was the biggest promotion season in the United States, it has become the shopping Carnival of tens of thousands of Koreans inadvertently.

According to Korean media statistics, this year "

During this period,

Consumers purchase more than 8 pieces of goods from overseas markets, about two times that of the same period last year.

In fact, South Korea's "black Friday" phenomenon is only a microcosm.

In recent years, Korean consumers are increasingly keen on overseas direct online shopping mode (Hai Tao), especially footwear.

The demand for seafood and health care products is increasing.

According to the statistics of the Central Bank of Korea, in the first half of 2014, the total number of Korean sea scouring reached 7 million 276 thousand, an increase of 45.7% over the previous year, with a total sum of 753 billion 800 million won (about 4 billion 370 million yuan).

And in 2013, the amount of the Korean sea was also increased by 42.8% compared to the same period last year.

The LG Economic Research Institute of South Korea has summed up the reasons for the rise of the sea fever: the emergence of specialized delivery agents has made the sea Amoy convenient; the popularity of social media enables consumers to share relevant information on the Internet in time; and the low openness of the Korean consumer market.

But in the final analysis, Korean consumers prefer "Hai Tao": compared with imported goods, overseas direct purchase of goods has obvious price advantage.

Korean media reported that a coat brand priced at $1050 in Korean domestic department stores only sold 447 dollars on Amazon, plus postage, customs duties and surcharges of only 700 dollars.

For example, in Germany's Amazon website, a famous brand induction cooker only sells for about 700 US dollars, while Korea's domestic price is nearly US $2000.

What makes the Korean industry and public opinion more serious is that even many Korean consumers buy Korean brand TV sets and smart phones from overseas shopping websites.

According to the data released by the Korea customs office, there were only about 200 Korean brand TV sets purchased by Korean consumers in the us directly from the US online, LG, but rapidly increased to 3450 by 2013.

By the end of this year, the figure is expected to exceed 20 thousand units.

In just two years, the number of TV sets has increased by 200 times.

With the continuous warming of the Korean sea, the Korean domestic circulation enterprises are under great pressure. They believe that Hai Tao will drain the wealth of the Korean nation, causing the domestic domestic demand to shrink and affect the development of local enterprises.

Judging from the current situation, Hai Tao accounts for a small proportion of the entire Korean circulation industry.

But it is undeniable that the overall performance of the Korean economy is in the doldrums. If the sea fever continues, the negative impact on the Korean economy is indeed worth vigilance.

However, there are many analyses that Hai Tao brings not only negative effects to the Korean economy, but also many positive and affirmative factors.

First of all, the purchase of overseas goods at relatively low prices has brought tangible benefits to consumers.

A professional in South Korea's circulation industry believes that the United States and other countries impose 2%-4% tariffs on clothing, footwear and other consumer goods, but the tariffs in Korea are as high as 8%, resulting in high prices of Korean imports.

Because of this, in the face of absolute price differentials, Korean consumers began to abandon the pride of patriotism and other labels, and joined the sea scouring army.

Second, Hai Tao can enable Korean consumers to go abroad without having to go abroad to buy desirable overseas products.

Related research shows that due to policy control, the degree of openness of consumer goods in Korea is relatively low. The proportion of consumer goods imports in the United States and the United Kingdom reaches 35%-40%, while that in Korea is only about 9%.

Moreover, Hai Tao is also a manifestation of free market economy and full competition.

Previously, because of the barriers in the Korean domestic market, it is very difficult for overseas enterprises to open the door of Korea.

But with the rise of the Internet, Hai Tao opened the door for overseas enterprises.

Although overseas enterprises join Korea's domestic market competition, they will inevitably damage the interests of some enterprises in South Korea, but they can also break the monopoly system and brand franchise system, stabilize commodity prices and promote the "survival of the fittest" in the industry.

In fact, with the integration of the global economy and the rise of the Internet, the tide of the sea is inevitable.

Because of this, the Korean government has been following the trend this year, and has issued relevant measures, including simplifying entry procedures and protecting the interests of consumers, and actively supporting Korean consumers.

At the same time, the Korean industry has also appealed for not only Hai Tao, but also "anti sea Amoy", that is, attracting foreign consumers.

Korean goods.

At present, many Korean online shopping merchants are also looking at large overseas customers. They have launched foreign language website services, improved online payment processes, and improved distribution efficiency. In particular, China and Southeast Asia, which are influenced by the Korean wave and have a high degree of appreciation for Korean goods, are the priority targets.

In contrast, China's current sea scouring is far more than that of Korea, and its growth is fast.

In the face of the sea tide, we are facing the same situation.

Personally, we believe that through the analysis of the phenomenon of hot fishing in Korea, we can draw the following four points: first, because of the characteristics of the sea fishing, consumers need to undertake all kinds of risks generated by direct exchanges with merchants directly. Therefore, relevant departments should introduce relevant policies to protect consumers' rights and interests, and guide consumers to reason.

Two, the industry in China should also reflect on why the same product is much more expensive than the overseas market in the domestic market. Three, under the current wave of global economic integration, the original boundary restrictions and market barriers will gradually disappear, and the future market is likely to be pformed from the incomplete competition of a few enterprises to the complete competition of global enterprises.

For this reason, manufacturing and circulation enterprises need to deal with them as soon as possible and need to develop more differentiated and innovative products to meet the impact of the sea tide.

Four, as the largest manufacturing country in the world, we also need to vigorously carry out the "anti sea naughty".

In this regard, the Alibaba has set an example.