Beijing Financial Street Shopping Center Opened For 7 Years

A few days ago, Financial Street shopping center with many world-class brands such as LV, Dior and so on, has welcomed the biggest adjustment in the past 7 years. The gold purchase will increase 20% new merchants, introduce a large number of light luxury brands and expand catering services.

Gold has always been the first in West Beijing.

The image shop, the first Dior Homme fashion boutique, the high-end department store and so on, let the consumers' bright international brands attract shoppers.

Commercial general manager of Financial Street

It shows that the high-end positioning of gold purchase will not change, but the tolerance of high-end brands will become stronger.

In this adjustment, the gold purchase plan doubled the proportion of catering from the current 15%.

Recently, the dessert has been opened and the Xiaonan hall under Xiaolan national flag will be stationed.

In addition, coffee shops, fashion digital, bookstores, flower shops will also be stationed to enrich the format and services of gold purchase.

The adjustment has achieved initial success. Yao Qihuai revealed that the promotion and promotion activities of shopping centers exceeded the previous year, attracting a large number of consumers. The passenger flow grew by more than 35% in May, and the passenger flow in the first half of June increased by 50% over the same period last year.

At present, the average daily passenger flow is about 20 thousand, and Yao Qihuai believes there is room for improvement.

He said that the business hours of Jin's purchase were 10 hours to 21 hours, less than one hour in general stores, and the business hours in the future will also be extended.

After the completion of the adjustment, gold will attract more high-end customers and consumers around the market with more rich formats, and extend the consumer's stay time by 2 to 3 hours.

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Shopping center is a combination of various retail formats. There are many kinds of shopping centers, including shops, outlets, blocks and lifestyle shopping centers.

The development and operation of shopping centers is a complicated process. At present, China's shopping centers are in a rapid development stage. Therefore, the analysis of some elements in the shopping mall development process is the key to the success of the future shopping center operation.

Shopping center construction is different from residential development. Its market analysis focuses more on the identification and evaluation of the retail market. Before building a shopping center, developers must analyze the relationship between supply and demand of retail, calculate the potential market space of all kinds of goods and services, that is, make a scientific assessment and prediction of the effective demand of retail space in business circles.

The comprehensive market assessment of shopping centers mainly includes the following aspects: 1. An analysis of the economic basis of urban areas, explaining the basic characteristics of the market, such as general economic trends, employment trends, economic activity forecasts, and economic growth patterns.

2, outline the accessibility of major, minor and surrounding business circles and these business circles.

3, the consumption preferences and trends of different commodities and services in the business circle.

4, the location, characteristics and sales trend of different types of retail centers in the business circle.

5, the ownership and development of retail space in the business district and the sales trend of different retail type shopping centers.

6. The characteristics and standards of retail projects planned in the business circle.

Accurate market positioning plays a multiplier role in the successful operation of shopping centers. Accurate market positioning can greatly shorten the market incubation period of shopping centers.