Promotion Strategy How To Lock Target Consumers

< p > < strong > 1, < a href= "//www.sjfzxm.com/news/index_c.asp > > target < /a > consumer segmentation < /strong > /p >

< p > absolute subdivision of target consumers is impossible, but without segmentation, it will also bring blindness to sales promotion.

In the long term promotion process, we find that rough grading of target consumers can sometimes achieve unexpected results.

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< p > for example, when we plan and design sales promotion for palm computers, we have roughly divided the high-end products, middle end products and low-end products of handheld computers in three grades. The target consumers of high-end products are mainly high-income people in noble residential areas and office areas, and low-end products can be students, office workers and so on.

After a rough division, we can divide and lock target consumers according to the actual needs of different product promotions.

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< p > strong > two, target a href= "//www.sjfzxm.com/news/index_c.asp" > consumer < /a > tracking < /strong > /p >

< p > in the dissemination process of promotional information, according to the behavior characteristics of target consumers, as the channel of promotion information dissemination, it is more conducive to saving resources and improving efficiency.

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< p > for example, sales promotion of children's products, kindergarten is a very important channel.

When we focus on information dissemination in kindergartens, we can achieve low investment and high yield.

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< p > strong > three, target consumers promote < /strong > /p >

< p > the ultimate goal of promotion is to stimulate sales of products. In the process of sales promotion, how to promote target consumers and stimulate their desire to buy has become an important part of the promotion process.

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< p > for example, when we design sales promotion for an air conditioning brand, we have designed two small elements in the whole promotion plan in order to promote the purchase of target consumers: 1, on-site handing out and Quiz 2, and paying a small portion of the deposit on the spot, the staff sent the air conditioner to the home and installed it well.

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< p > strong > four, target consumer communication < /strong > /p >

< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > promotion behavior < /a > the communication among target consumers is sometimes ignored by businessmen.

If a continuous sales promotion can arouse the wide attention of consumers and spread among colleagues and friends, this is very important for promoting the spread of promotional activities.

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< p > when consumers are immersed in a perfect promotion atmosphere, it is easier to communicate with and interact with promotional activities, thus making sales activities easier to gather popularity.

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