Fast Fashion Brand Zara Also Has Outlet? Put Inventory In Lefties For Sale.

< p > is different from the general < a href= "//www.sjfzxm.com/news/index_c.asp" > brand < /a >, the stock is sold in its own outlet, Zara sells the stock in Lefties.

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< p > there are many Zara discount stores in Lefties in Spain, usually about 30 percent off of the original price. There will be a lower discount in the special period! The first store of Lefties was opened in Spain in 1995, and the Inditex group sold ZARA stocks and some less well selling products in Lefties in the form of outlet.

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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201403/22/20140322105306_sj.JPG "/" < > > "

< p > compared with ZARA, < a href= "//www.sjfzxm.com/news/index_c.asp" > Lefties < /a > is more Spanish style, Logo is red bottom, with white characters on it.

And unlike ZARA's shopping bags, Lefties is made of plastic bags.

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In the past two years, Inditex group has closed some Zara stores, but has gradually increased the number of Lefties shops. P

In recent months, Inditex group (a href= "//www.sjfzxm.com/news/index_c.asp" > Zara /a) is actively building Lefties's brand operation, opening more stores, upgrading shops and employing more designers and buyers, so as to compete with brands such as H&M.

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P ara spokesman said: "I believe that Inditex group will develop Lefties into a brand extension and expand the number of stores. It is a matter of time before it will open shop around the world!"

< p > related links: < /p >

< p > Zara firmly controls the inherent risk of garment industry through four links: < /p >

< p > 1. buyer buy large scale copy; < /p >

< p > 2. is designed to be on the shelf for 12 days for the fast loading cycle and try not to replenish the goods; < /p >

< p > 3., small quantity, scarce marketing, not greedy for sales on a single item; < /p >

< p > 4. timely feedback of terminal sales information.

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The above four points fully display the top-level design of Zara business mode, namely, "P", "go in and sell quickly", do not pursue the amount of exploding money, and flatten the fluctuation of sales volume and profit.

Even so, Zara is not without inventory, but it is more effective in sharing the risk of the clothing industry, rather than a large number of stocks on a small number of stocks.

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< p > there is no doubt that these brands have learned Zara to a certain extent in recent years, improving the reaction speed of the supply chain.

We can simply split up the following processes: design, trial loading, finalization, sample making, which is the process before ordering; after that is the order meeting; volume statistics, mass production and logistics distribution are the processes after ordering the meeting.

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< p >, how can we continue to shorten the production cycle? The answer is No.

Because many companies can't cut the order link like Zara.

When Zara develops products, the following outlets must be sold unconditionally, while most brands can not do so.

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< p > because the right to order is in the hands of franchisees. The bearer of inventory risk is also a franchisee. Franchisees must recognize products.

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"P" and this recognition is complicated. We must invite people to come to see the goods, to read the plates, to place the orders, to buy the materials, and then to reproduce them. Such cumbersome procedures consume a lot of time. How to produce the so-called fast fashion clothes? Is this fast fashion produced, has the market weathervane changed long ago, and how to push these fast fashion clothes to their dealers? These are all big problems.

Joining agent system can not learn Zara's fast fashion at all.

Because the initiative of ordering system is in the hands of a large number of affiliate agents, a bottom-up group system is actually formed.

Due to the inconsistent understanding of goods and styles, the leading power of enterprises in product development is weakened by imperceptibly, so that they can easily be traced by the so-called "burst payment" which everyone favours, so as to get substantial returns and hedge operational risks.

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< p > under the order system, franchisees are eager to get more money into the market, and companies are eager to produce more goods for franchisees.

At the beginning of the new shelves, whether they are franchised stores or direct stores, they will adopt the strategy of skimming sales, make the price set high, earn almost the same price, and then sell them at a discount price.

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