CCTV Advertising Bidding Jinjiang Shoe Enterprises Cautious
In October 17th, CCTV Golden Resources advertising bidding presentation was held in Xiamen Asia The Bay Hotel on the theme of "2009, new height and new starting point". Xia Hongbo, director of CCTV advertising department, announced the idea, resources and policies of CCTV gold resources advertisement bidding in 2009 in 2009.
Hundreds of Fujian enterprises such as Anta, XTEP and Li Lang attended the briefing.
It is understood that CCTV 2009 gold resources advertising bidding conference will be held in Beijing in November 18th.
Attention has been paid to sports events. Reporters at the scene learned that CCTV's 2009 gold resources advertising bidding conference has increased many projects compared with previous years.
After two years ago, CCTV tenders launched the "CCTV 2007-2008 sports live broadcast program partners", the tender will also launch "CCTV 2009-2010 sports event live program partner".
It is understood that the 361 degree company in Jinjiang had won the "CCTV 2007-2008 sports live broadcast program partner" at the price of more than 100 million in November 18, 2006, and Wang Laoji and Hisense also won the bid.
In addition, this tender will launch the new "CCTV 2009 sports channel designated product supplier" project, including "clothing suppliers", "studio large screen suppliers" and "information service providers" three categories.
It is understood that "CCTV 2009-2010 sports live broadcast program partners" and "CCTV 2009 sports channel designated product suppliers" belong to the "bidding competition" project, and need to be decided by auction auction.
In addition to "bidding for bidding", CCTV also launched 66 "subscription and subscription" projects this year, which can be directly signed by the advertising department of CCTV.
According to industry sources, sports events such as CCTV 2009 sports channel basketball classification competition relay partners, table tennis classification event relay partners and tennis classification events relay partners are all concerned by Jinjiang sporting goods enterprises.
Jinjiang enterprises have been cautious for many years. Jinjiang enterprises have been the main force of CCTV advertising.
In the context of the global financial crisis, what is the attitude of Jinjiang enterprises to the 2009 CCTV advertising?
According to the analysis of the head of a well-known men's clothing enterprise in Jinjiang, CCTV advertising resources are invited this year. The enthusiasm of Jinjiang enterprises can not be too high.
"Before and after this year's Olympic Games, the number of brands in Jinjiang has been put on such a big scale, but the order volume next year has not been shown. It is impossible for them to not consider the input-output ratio."
He said.
In addition, he believes that the deep impact of the global financial turmoil is also a major concern for enterprises.
According to Huang Zhongfei, director of brand of sporting goods company, the advertising price of CCTV will increase by 10% over the same period this year.
Because of the Olympic Games in Beijing, CCTV's advertising prices have increased substantially compared with 2007 this year. Now the advertising prices are rising again, which has begun to make Jinjiang enterprises unable to bear.
But Huang Zhongfei also believes that Jinjiang enterprises can not give up the CCTV platform, but considering the economic situation next year, many enterprises may consider compressing advertising fees.
Huang Zhongfei believes that some enterprises may reduce the provincial satellite TV's launch, but it does not exclude some enterprises from giving up CCTV and switching to provincial satellite TV.
According to industry sources, Xia Hongbo, director of CCTV advertising department, went to Jinjiang to visit the company after he held a meeting in Xiamen.
In 2008, CCTV advertising resources had been over 8 billion, and the industry thought that CCTV would be under great pressure in 2009, because CCTV could develop and upgrade advertising hotspot resources in 2009.
Reporter found in the interview, for the 2009 CCTV advertising, Jinjiang enterprises generally showed a cautious optimism.
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