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Luxury Sales Report Card &Nbsp; China Is Very Helpful.

2011/12/9 9:30:00 16

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Sales Of Luxury Goods

A few days ago, the fashion Prada,

L'OCCITANE

And so on drying out the latest performance.

Strong purchasing power in China has contributed to sustained growth in sales and profits for these brands.

Adding new stores or launching more new products in China is the future deployment of these companies.

However, experts point out that the first tier cities are already saturated with luxury goods.

Prada China market

Three quarter increase of 42.2%

Italy luxury group Prada (PRADA) had a net sales of 1 billion 730 million euros in the first 9 months of this year, an increase of 24.9% compared with the same period in 2010, and the group net profit rose sharply from 75% to 273 million 200 thousand euros.

The report shows that the strong momentum of the Asia Pacific market is the main driving force for the growth of sales. It is worth noting that the growth rate of the Greater China market is 42.2%.

The group is in other parts of the world.

Sale

Net growth was 22% in Europe, 19% in the United States, and 12% in the Japanese market.

These achievements benefit from the expansion of new stores.

In the first three quarters, Prada opened 46 new stores. Its brand includes Prada, Miu Miu, Church 's and Car Shoe, among which Prada brand is the best.

In different categories, luggage and bag products have the largest contribution rate.

Prada went public in Hongkong in June this year, the first announcement of its performance after Hongkong's listing.

L'OCCITANE China market

56% increase in six months

L'OCCITANE released a report showing that as of September 30th, group sales grew steadily in 6 months, and net sales increased by 14.5% in local currency.

The report shows that the company is particularly strong in the Asian market.

Success

China's regional growth is 56.4%.

However, Hongkong media reported that L'OCCITANE managing director and executive Andre Hoffman recently revealed that from the late November sales performance, the company's economic growth in mainland China showed signs of slowing down, while the growth of the entire retail market was slowing down.

He said that the company is accelerating the launch of new products in China, and its products that have entered the Chinese market are still limited.

According to public figures, L'OCCITANE currently has 88 stores in the mainland.

The company plans to open 30 new stores this year and increase the total number of stores to 100 by the end of March next year.

Luxury stores have been saturated in the first tier cities.

Zhou Ting, executive director of the luxury research center of the University of foreign trade and economics, said that luxury goods can achieve such a remarkable achievement in China, mainly due to the rapid development of China's economy.

Today, the luxury goods industry has reached a consensus.

Luxury goods

There will be a blowout in the Chinese market.

Zhou Ting thinks luxury goods will be concentrated in two or three line cities.

At present, the first tier cities are basically saturated, setting up brands in the first tier cities, and opening two or three line cities will bring more profits to the company.

But she also expressed concern that, although the luxury market is booming in China, its development in China will not be smooth.

Now, the mentality of consumers buying luxury goods is more rational. Many middle class will expand the purchase of necessities, which will reduce the purchase of luxury goods.

Therefore, if luxury goods want to achieve long-term performance growth, they must ensure the quality of their products while expanding their stores.