Humen Clothing Wants To Break Through The "Middle And Low End Strange Circle"

The 16 China (Humen) International

Focus on fashion design creativity, trading

The Humen Trade Fair will be officially opened on Friday, including more than 100 local costumes such as YISHION and Song Ying.

Over the past 20 years, Humen's clothing industry has developed rapidly.

But the annual production of clothing 250 million pieces (sets), sales of only about 20000000000 Yuan, the output value of each garment is only tens of dollars.

These data, let Humen garment industry practitioners see behind the output value of "worry", Humen clothing still seems to have gone out of the "low-end processing" strange circle.

In this regard, Lin Chao Ming also bluntly: "at present, Humen clothing has considerable influence in the domestic clothing industry, but there are not many famous brands of Chinese clothing and Humen famous brands in the Humen garments, while the international clothing brands are few and far between. The key point is not to introduce clothing designs and pactions.

Therefore, the future development of Humen's clothing industry will focus on the two major platforms of clothing design, creativity and trading, and achieve a new leap in Humen's clothing through these two platforms.

Strive to create creative industrial park

Lin Chaoming said that the profit of clothing manufacturing is only 0.4%, and the profit of distribution is about 20%. However, the design of the source and the profit of the brand are up to 50~80%, some of which are over 200% of the profits, and the potential profits of the brand are undoubtedly enormous.

Therefore, the development of clothing industry and brand in Humen is the driving force of creative industry.

For this reason, the government should first attract talented people such as designers to stay in Humen. Today, the creative industrial park is an important move to keep talents.

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According to the introduction, the location of Humen creative industrial park has been fixed and submitted to the Shenzhen Design Institute of Tsinghua University for design.

The creative industrial park will have public platforms such as design, publicity and testing.

Enterprises stationed in the park can enjoy one-stop service in the park.

"It can be clear that the creative enterprises required to enter must reach a certain scale, with brand influence and product creativity, and so on. It must be 'quality'.

After the entry of this type of enterprises, the government will also give the largest concession to the stationed enterprises, so that the stationed enterprises can easily develop without burden.

Conditional Trade Fair is open for months.

For the platform of clothing trade, Humen town government will also make a big fuss.

Humen Convention and Exhibition Center is expected to be completed and put into operation in 2013.

After the completion of the Humen Convention and Exhibition Center, the Humen Trade Fair will no longer be run once a year, but it may be done once or even once a month.

Humen Convention and Exhibition Center will not only become the clothing exhibition hall of Humen local garment enterprises, but also become a fashion exhibition hall of famous brands around Humen and even at home and abroad.