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Trademark Tracing Of International Famous Sportswear Brands

2011/6/20 15:58:00 72

trademark

For commodities, it plays an important role.

Identification

Effect.

People usually see brand names will think of good quality products. In fact, there are some very interesting little stories behind every brand name.

NIKE is a familiar American brand.

In 1971, Phil Nate, founder of the blue ribbon sporting goods company (philkinpht), decided to rename the company in order to expand its Asian market and improve its image.

The boss put forward the name of "six dimensions" but was denied by the company staff.

Finally, the boss's brand discount will require the staff to make a better name before the deadline. Otherwise, they will insist on the name of "six space", which is only 12 hours.

Jeff Johnson, the only full-time employee in the company, spent 3 hours delaying the time lag between the two places, racking his brains, and racking his brains.

Tired and sleepy, Geoff, who loved ancient Greek literature, met with the goddess of victory in the ancient Greek legend Nike. In the dream, the goddess gave him inspiration.

Nike

(Nike), as a new brand discount store name of Blue Ribbon Companies, has been recognized by the boss.

In 1978, after the company's sales exceeded $100 million, the blue ribbon sports company officially changed its name to Nike. Today, it has become a synonym for hundreds of millions of assets.

As for the Nike logo, the famous "hook" figure is a design that was bought for 35 dollars - a creation of students from Atlanta design department.

The hook shaped figures seen now are much smaller than the original ones, but express a stronger sense of speed and excitement.

ADIDAS many people believe that the brand discount shop is the three leaf design on behalf of Adidas (Adidas), which represents a blooming flower. In fact, it represents the map of the world. It also refers to the three ribbons that Adidas founder Addie made on sports shoes.

After a change in 1949, three ribbons of trademark have been covered by three leaves of the world map since the 70s of last century.

With the change of times, the emergence of three bands from three leaves to three petals has always been around a three word.

Because it represents the spirit of Adidas "equality, classic beauty and the highest."

After the setback of the REEBOKreebok (Reebok) campaign, Reebok decided to change its face and drum up another drum.

And its new trademark is tailored to fit this concept. It only changes slightly on the two sides of the original Reebok sneakers and on the basis of addition. This is the figure that we often see now.

Its trademark with the British flag is still retained as the official symbol of its classic series and company.

FILA Italy Rome FILA (Sports) sporting goods company hired a Japanese designer in 1972 to design trademarks for FILA.

So the trademark with the letter "F" as the main element came out and was greatly appreciated by the Italy boss.

This "F" letter is very creative. It takes advantage of the beautiful and full geometric design and has a strong artistic sense, which is consistent with the long artistic atmosphere of Italy.

So far, FILA still has no intention of replacing trademarks.

ASICS this is the new concept trademark after the replacement of ASICs in 1993.

It added Greek style European color on the original basis, adding a Latin letter "alpha" to the lowercase letter ASICs.

This Latin alphabet (alpha) has its own way, and is processed by the designer. This alpha becomes a spiral radiating body, representing the speed of movement (the "alpha" particle in matter) and the movement.

The further extension of the trademark meaning is the potential development capability of ASICs in the sense of "cosmos" of the "vortex sky", and the spirit of enterprise that constantly breaks through the improvement to maintain its "a" level. "A"

CONVERSE so far, converse (CONVERSE) has a history of more than 90 years, and has a fixed image in people's mind.

But in 1989, some adjustments and changes were made on the original trademark: putting the "Star" in the middle of the letter "O" and removing the box at the same time, and adopting a new color -- patone485c, a passionate red.

In addition, the company has reserved the other retail trademarks of "Star" emblem, "cons" sneakers, "Star" and converse's circular stamp representing All-Star basketball shoes.

Because to a certain extent, converse represents tradition, authority and the United States.

NBA this is a brand that NBA fans can recognize with their eyes closed.

The silhouette of a basketball player on the left hand dribble. Who is this guy? Most people guess that he is Shirley jerrywest (Losangeles) - the Lakers are nearly 1.9 meters in height.

But NBA's public relations manager denies these legends and speculation, emphasizing that this is just a design creation, a mixture of several characteristics of creation.

CHAMPION, the champion, champion is the first manufacturer of sportswear. It has become an indissoluble bond with the American sports industry.

Like C and CONVERSE, there are sports competitions in the United States.

The classic C trademark and red, blue and white Tri Color have been around for a long time. Now it is impossible to trace its origin, but it will continue to be used because it itself is the embodiment of sports and a part of the history of American sports.