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Creativity Should Be "Landing" Industry

2011/5/5 13:27:00 61

Creative Industry

At present, in the industry

Design Competition

In the face of creativity and passion, both organizations and competitors have gradually found the consensus that "creativity should be pformed into industrialization". Creativity can only achieve its real value only if it "touchdown" in the industry.

So we saw the fabric.

Design Competition

Turn works into objects, even

Design

Clothing and home textile design competitions are also inspired by the upstream fabric, or rooted in a textile industry gathering place, and try to integrate into the local textile industry chain.

  


This is the industry face.

Creative competition

Means of operation.

Under the judgement of the final standard of industrialization, there are many ways to concentrate creativity, not only the design competition, but also various forms of production, teaching and research.

  


In fairness, at present, we can feel the value of creativity in the industry, and we can feel the efforts from all sides, but it is undeniable that they are less happy.

In a word, we should be able to generalize more accurately the feelings of people at this stage, "more about the novelty of creativity than the maturity of creativity."

  


In the past Beijing excipient exposition, the exhibition hall of Guangdong Jianye Textile Co., Ltd. was filled with fashionable fashion with strong sense of design.

I understand that these models are designed by 30 students from the clothing design institute of Guangdong Industrial University, and the fabric is sponsored by Jianye textile.

The head of the enterprise said that Jianye textile not only provided the fabric for the garment, but also the company's designers communicated with the students about the design concept.

  


Of course, it is not just the young students who have taken the test, but also the heart of the exhibition.

If we do not raise the standard of evaluation, we can draw a satisfactory conclusion when the two sides take what they need.

But if we dig this case deeply, we can find a common flaw in all kinds of creative docking. That is to say that creativity is a powerful force but not enough to protect creativity.

  


That is to say, in the process of pformation from creativity to industrialization, people often just take the first step. When people are watching the heartbeat and full of anticipation, they often end up abruptly. Few can see that creativity takes root, sprout up and blossom in the industry, and eventually produces sustainable value through "self reproduction".

  


This is not a matter of urgency.

When exploring how to stabilize creativity in the industry, in addition to looking for ways, we must also seek for creative means of protection. This is a weak link in the current industry, and also a key point to break through.

  


Sun Ruizhe, vice president of the China Textile Industry Association, said: "let the industry recognize that" who plagiarism is shameful, who is the original who is glorious. "

Of course, while advocating the innovation environment of the purification industry, he is also emphasizing the importance of accelerating the improvement of the creative protection mechanism.

At present, the protection of intellectual property rights is not enough, especially the lack of system protection for pattern design, resulting in the lack of kinetic energy of independent innovation, which directly limits the input of fabric enterprises to creative research and development.

In order to create virtuous cycles and sustainable values, relevant intellectual property protection mechanisms must be followed.

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