Cost Shifting Is Easy &Nbsp; Brand Clothing Is Rising.

2011/3/30 16:08:00 94

Brand clothing is rising.

Zhou Shaoxiong, chairman of Fujian seven wolves industrial Limited by Share Ltd (002029), revealed yesterday that the price increase of products in 2011 was at least 10%.

A survey report released recently by the textile and apparel research department of CICC said: "the three men's clothing prices of seven wolves," happy birds "and" Li Lang "range from 10% to 20%, and the cost increase has been passed on to the downstream consumers.

In addition to leisure

Clothes & Accessories

Hongxing Erke, PEAK and other sports apparel also revealed the desire to raise prices, ranging from 10% to 18%.

"Fabric costs account for 60% of the total cost, while the total cost is 40%."

Xu Zhida, chief operating officer of PEAK group, told the media before.

"The main reason for price adjustment is increased cost pressure."

Zhou Shaoxiong said that the rising cost of raw materials and labor is the main driver.

According to the survey of China Cotton Textile Industry Association, the average labor cost of textile and garment industry increased by 20% in 2011, and the cost of raw materials such as cotton yarn increased by more than 10%.

It is noteworthy that although the price of clothing collectively "shouted", but because of the volume and price rise, most Brand Company profits are not affected.

Cheng Yuan, an analyst at Dongxing securities clothing industry, pointed out that "cost pressures have basically shifted to consumers."

Cheng Yuan analysis, mid-range

brand

The cost of clothing and cotton yarn accounts for 10% of the wholesale price, accounting for only 5% of the retail price. "The price of clothing is about a few hundred yuan, and cotton yarn is up 10%.

clothing

The performance is not very obvious, so the pfer of costs is easy to carry out.