"Price Promotion" Is A Good Example.

　 In December 27th last year, this edition published the article that merchants could not play the tricks of "false promotion". It reported that in the promotional activities of Paris spring Wujiaochang store "99 yuan and 60 yuan reduction", a World Expo licensed product with a tag price of only 398 yuan was sold, and the unit price was 794 yuan on the current sales list.

Consumer Zhang doubts that there is a price increase. Promotion However, the explanation of Paris spring is the negligence of the salesperson, and it is wrong to write up the "previous sale price".

After reporting the news, Paris spring and commodities were provided. Shang Neumann The company's attention. After careful verification, the two sides said that the explanation was not accurate. The fact is: in addition to having the Expo version of the Expo licensed products, this car has a department store which sells normally in the mall. In the Department Store version, this combination is 396 yuan and 398 yuan for Neumann automobile headrest and flat bottom waist waist. The combined set price is 794 yuan.

On the day of promotion, two versions of the product were sold and participated in different products. Promotion Activities. The licensed products are "special products", and 20 percent off are sold in the special sale area. The department stores participate in the activities of "99 yuan and 60 yuan reduction". On the same day, because of the stress of the staff, Neumann counter promoters recruited temporarily. The salesman was not familiar with the difference between the Expo and the department stores, and the price of the department store was mistaken and misunderstood by the consumer.

After communication, Mr. Zhang expressed his understanding and acceptance. Paris spring said that in the future sales promotion activities, it would strengthen the requirements for salesmen and supervise training work so as to avoid misunderstandings caused by similar service mistakes.