From Xiangjiang To Pujiang; An Lifang Has Created Beauty For 35 Years

On December 1, an international famous female underwear enterprise An Lifang The 35th anniversary of the founding of the company was celebrated. As an important part of the celebration, the headquarters building of Anlifang, located on the Huangpu River in Shanghai, was officially opened. As a leader in the women's underwear market, An Lifang will take the new headquarters building as a new starting point, make full use of Shanghai's regional advantages and talent advantages, absorb and introduce more talents, so as to adapt to the greater development of the enterprise, play the role of planning, guidance and research, and effectively interact with the institutions in Hong Kong, Shenzhen, Changzhou, Shandong and other four places of An Lifang, Promote its market strategy in mainland China. Du Yuzhou, President of China Textile Industry Association, Xu Kunyuan, Vice President, Gu Jun, Deputy Director of Shanghai Municipal Commission of Commerce, Chen Yin, Secretary of Shanghai Yangpu District Party Committee, and partners and celebrities from all over the country attended the 35th anniversary of An Lifang Celebration activities 。

　 35 years of excellence

Anlifang Building is adjacent to the North Bund and faces Lujiazui Financial Center across the river, which undoubtedly becomes another landmark building in the region. This latest milestone of Anlifang Group fully shows that it has gradually adjusted its business layout in mainland China and further consolidated its position as the mainland market leader Determination.

"An Lifang was founded 35 years ago at the bank of Xiangjiang River. After 35 years of unremitting efforts, she has now grown from a toddler to a worthy towering tree in the female underwear industry. The completion and opening of An Lifang Building this time is not only a great gift for the company's 35th anniversary, but also shows the ambition of further development of An Lifang in the future." Du Yuzhou, president of China Textile Industry Association, pointed out in his speech.

Over the past 35 years, as a leading brand of women's underwear, Anlifang has led the trend of underwear in China and witnessed the rapid development of the underwear industry and the history of the growth of Chinese brands. From the family workshop in 1975 to the retail business now, there are more than 1770 stores in many large cities in China; From the first three-dimensional enclosure in China to more than 30 technical patents; From single brand to multi brand, Anlifang adheres to the concept of people-oriented and "comfort oriented" underwear, and strives to create a beautiful career - creating health and beauty for women with high-quality products, giving them confidence and vitality, and thus bringing a better career and life.

Zheng Bihao, CEO of Alifang Group, said in his speech at the inauguration ceremony of Alifang Building: "The new headquarters building is an important strategic move for Alifang to further expand the mainland market, and is the best celebration of the company's 35th anniversary. Alifang will continue to uphold the corporate spirit of" pursuing excellence and never ending ", care for Chinese women, and make the beautiful cause more beautiful."

　　 Fashion Shows in Pujiang

After the inauguration ceremony, a fashion concept underwear show named "Through Time and Space, Magnificently Blooming MAGIC OF BODY" was staged dreamily, and many celebrities from the entertainment and fashion circles, such as Li Bingbing and Shen Xing, also came to the scene. This show focuses on the female body, and selects different underwear styles from the four pillar brands of the Anlifang Group - Anlifang, Fendisi, Comfit and Liza Cheng, to reflect the different roles played by modern underwear, and shows the 35 years of Anlifang's mission to achieve the perfect curve and comfort that women aspire to and accompany women's growth; It has also witnessed the role change of underwear in women's life over the past 35 years. Today, underwear has covered functional corsets, sexy and seductive underwear, sports underwear, swimwear and other body fashions, making fashion the driving force of modern underwear industry.

The whole underwear show consists of four parts: BODY MAKE-UP nude makeup, BODY ARCHITECTURE human architecture, BODY GORGEOUS gorgeous human body and BODY BLOOM blooming human body. Under the illusion background of the big circle of light and shadow, the two-way shuttle between time and space fully reflects Ann Lifang's spirit and efforts to pursue beauty.

As the leader of women's underwear retail industry and known as the "expert of women's underwear", Ann Lifang has gone through 35 years of history, and owns such famous brands as Ann Lifang, Fendisi, Comfit and Liza Cheng. The Anlifang comprehensive experience flagship store located in the Anlifang Building has also been officially put into use. It is the largest underwear brand flagship store in China at present, with a total area of nearly 2000 square meters, including the experience hall, exclusive stores and VIP salon area, providing a variety of refined products and unique limited edition products of its four major brands.

With the continuous changes of the times, An Lifang has always led the green trend, and persistently gave women the most healthy care and fashion guidance.