Eral Invest 450 Million Yuan To Build Fashion Brand Clothing Production Base

Supplement:

Recently, Eral home textile in Zhejiang convened in 2010.

Based on the theme of "settling life", the conference focused on the trend of home textiles, the current situation and future trend of home textile brand, and the market strategy, marketing policy and new spring and summer products of Eral home textiles in 2010.

Chen Pin, vice president of the group, Xiang Guobin, Jin Xiaoping, Chen Zengyong, and chief operating officer, Kim Chung, attended the meeting.

At the meeting, vice president Xiang Guobin delivered a speech entitled "precipitating life and enjoying success".

He said: "Eral home textiles, as a brand that is good at capturing consumer psychology and lifestyle, has always focused on the cultural value of products and the control of consumption trends and consumer psychology.

Precipitation is the ultimate method and approach for Eral to succeed. "

As Xiang Guobin said, Eral home textiles has been striving to "precipitate" in the Chinese home textile market, and is trying to "precipitate" the brand personality, operation methods and the position in the market of Eral home textiles.

On the one hand, this belief gives Eral people boundless passion for product innovation, quality persistence and brand style.

On the other hand, it also reminds the Eral people to keep their feet on the ground and do well in every shop's careful maintenance.

Every market expansion, opening of every shop, launch of new products every season, and success and failure of every market operation will "precipitate" in the history of Eral home textiles, all of which are reminding Eral home textiles to make new progress, new goals and new strategic plans.

He also stressed: "to understand the new trend of consumption in the future, so as to create new consumer demand" has always been the insistence of Eral people.

The design of Eral home textiles is based on the idea of "Scandinavian leisure style". Its simple and fashionable product style has established a good image among consumers.

The concept of "Xinle living" and the concept of "home textiles fashion" introduced by Eral home textile show that we are committed to building our own unique sales proposition.

This will be the trend of brand development, and also the belief that Eral home textiles has always adhered to.

It is precisely based on such a clear understanding of home textile market and brand operation. Since its inception, Eral home textile has been steadily advancing according to its own strategic planning. In regard to the brand operation of Eral home textiles, Xiang Guobin said Eral home textiles should enhance brand image and terminal consciousness to a dangerous position. "We must concentrate our efforts on subjective input and detail operation". For this reason, he elaborated on the brand operation from many aspects, such as the subdivision and integration of terminal construction, the construction of surface and inner image, and the enhancement of terminal consciousness.