Tongxiang Zhouquan Silk Quilt Enterprises Actively Respond To The "Quality Storm"

"In the name of 'life', we realize that 'quality is life'." Jiaxing, October 31 Tongxiang Yinuo, Yinsang, Siyuan, Tengfei, Warners and Fengbang in Shizhouquan Town Silk quilt enterprise Urgently sent to the whole industry Self discipline proposal , calling on the whole industry to start with honest operation and promote the healthy development of the industry. Subsequently, more than 200 local enterprise bosses rushed to sign the proposal and made solemn commitments.

Just a few days ago, China Central Television Economic Station exposed the suspected quality problems of some silk production enterprises in Tongxiang City. For a while, the reputation crisis caused by the market's shoddy silk and chemical fiber passing off as silk wool became the focus of consumers' attention.

In recent years, Tongxiang's silk quilt industry has developed rapidly, and has formed a relatively complete industrial chain integrating sericulture, cotton production, production and sales. A number of brand enterprises have emerged as the times require. However, due to the simple production process of silk quilt and the low entry threshold, the whole silk quilt industry does have problems such as small enterprise scale, uneven quality, and non-standard logo. Therefore“ Quality disturbance ”The appearance of is not accidental. What is gratifying is that the silk quilt enterprises in Zhouquan Town are trying to turn this crisis into an opportunity for industry norms after learning from their mistakes. "We have our own silk quilt counters in 27 shopping malls across the country, but since October 28, the sales volume of each shopping mall has suddenly dropped by 50%, and many customers just look at it instead of buying it. In fact, our products have not exposed any problems mentioned in the program." Obviously, for Zhang Guochun, the president of Tongxiang Warners Silk Home Textile Co., Ltd, The negative impact of this credit crisis has already appeared, but it has strengthened his determination to increase brand publicity. "This also reminds me to strengthen the shopping guide demonstration and win back the trust of consumers. For example, two large zippers are installed at both ends of the quilt for consumers to freely look at the filled silk floss." Zhang Guochun said that since his product quality is excellent, he is not afraid to compare it with others.

It is not impossible for bad things to become good. Zhang Guochun's idea coincides with Zhu Jinmao, the president of Zhejiang Yinsang Silk Home Textile Co., Ltd. "In the past, the whole market was a mixture of good and bad people, and unknown consumers often only compared the price and ignored the quality. Enterprises that produced in a proper manner were facing great pressure." Zhu Jinmao told reporters that after this incident, the silk quilt industry in Zhouquan Town would inevitably speed up the shuffle and eliminate a number of low-quality enterprises. Once the silk quilt market is freed from the vicious price competition, enterprises with large scale and high quality are more likely to become bigger and stronger, and thus drive the virtuous circle of the market. At present, the enterprise actively takes the road of brand. "Yinsang" has won the title of Jiaxing's famous trademark. In the next stage, the company will further improve its technology level and explore the high-end market.

In recent days, the silk quilt manufacturing enterprises in Zhouquan Town have received a copy of the Self discipline Rules of Zhouquan Silk Clothing Industry issued by Zhouquan Silk Clothing Industry Association. It is clearly stated that in the selection of silk filling materials and fabrics for silk quilts, we should resolutely avoid using inferior materials to replace superior ones, changing posts by cheating, shortchanging weight, and mixing other fibers. At present, the quality inspection of the silk quilt led by the local municipal government has begun. If the enterprise is found to have quality problems twice, it will be immediately removed from the industry association and announced online.