Hongxing Erke Won The 500 Most Valuable Prize In China

In June 28, 2010, the world brand laboratory released the "Seventh China" 500 most valuable brand list in Beijing in 2010. Fujian Hongxing Erke sporting goods Co., Ltd. was selected seventh times in 7 billion 95 million brand value, ranking 130th in the comprehensive position.

As one of the most authoritative brand research institutions in the world, the world branding laboratory pays close attention to Chinese enterprises. It examines the brand value of Chinese enterprises from the aspects of financial analysis, consumer behavior analysis, brand strength analysis, and so on. Every year, the enterprises that make outstanding contributions in their own industry and the brand value increase obviously are reevaluated.

In the past year, Hongxing Erke has always been relying on products and services to enhance brand value as the direction of development, constantly deepening the ability of commodity planning, speeding up the expansion of sales channels and building a rapid response system, and strive to build the core competitiveness of the brand.

It is worth mentioning that Hongxing Erke joined hands with CCTV to launch a new round of network marketing with a clear-cut view. Hongxing Erke's vice brand ERKEPLAY has been strong and has formed a unique competitive advantage. At the same time, Hongxing Erke has made great efforts to deepen the tennis strategy and signed several famous international tennis players such as Belgian teenager Vic Meijer and other international tennis tournaments. The international tennis competitions such as Shanghai masters, Madrid Open tennis and Stuttgart ATP open games in Germany have laid a solid foundation for brand internationalization and promoted the intangible assets of the brand.

The ranking of China's 500 most valuable brands fully reflects the current situation of domestic brand competition, revealing the value of Chinese local brands and their status in the industry.

This recognition of the world brand laboratory is a great affirmation and inspiration for the long focus on brand building Hongxing Erke. It provides a reference for Hongxing Erke to fully implement the brand strategy, and is also the driving force to further enhance the brand influence.

The vitality of strong brands is closely related to the development of enterprises. In the case of strong rivals, increasingly homogeneous domestic competition and increasingly saturated domestic and foreign markets, Hongxing Erke formally raised the brand tone of "youth, fashion and sunshine" in early 2009, and extended the business area to the field of clothing, forming a differentiated market appeal with competitors, bringing new brand experience to consumers.

In the future, Hongxing Erke will continue to take a long-term look at the world, focus on the future, constantly enhance brand value, seek new breakthroughs in internationalization, and strive to build the world's leading apparel brand.