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Ten Years Grinding Sword: Carry Out The Supermarket Mode To The End.

2010/5/7 18:23:00 17

Mr. Liu was first seen and his appearance was not good. He had a good idea of "further contact". He used his own resources and used his own experience to steadily and steadily do his own supermarket mode.

Now, he has another idea to chain.

clothing

The city is open to all counties, allowing consumers to go out and buy them.

clothing

Things in the city.

Mention "

clothing

The concept of "city" in the minds of consumers in various districts and counties of Shanxi province is that the quality of goods there is good and cheap, and there are many styles.

As a result, consumers in different districts will go to the provincial capital.

clothing

Why not open the shop to the door of the consumer?

Mr. Liu has quite a few friends at the provincial level.

agent

Shang, he has an idea, from all provinces.

agent

The business department takes various styles of clothing to the local market, so that consumers can easily buy things in the clothing city.

"A factory produces fewer styles of clothing at a time, and every provincial level.

agent

There are different manufacturers behind the business, so that they can get all kinds of styles from them.

Due to many

agent

Businessmen are friends of Mr. Liu. He can take the goods and pay later if he makes use of this convenient condition.

If you have ideas, you must act quickly.

When choosing a supermarket, I chose several supermarkets in Changzhi. The reason is that these supermarkets take monthly checkout, so that monthly cash income can be returned.

agent

Business to facilitate the flow of funds.

First of all, recruit a general manager to Changzhi area, responsible for the business of three supermarkets.

Each supermarket has two shopping guides.

In this way, the prototype mode of supermarket has been established.

In 2000, I put a batch of

Men's wear

Put them in three large supermarkets respectively.

The supermarket asked for 800 thousand yuan of clothing.

In the second year, an additional requirement of $100 thousand was added.

After that, we sell 1 million yuan a year.

Mr. Liu said steadily.

After more than 10 years of operation, Mr. Liu's annual sales of clothing have steadily increased.

How did he do that?

According to him, in order to maintain sustained and steady sales growth, he chose little change in style.

Men's wear

。

Men's wear

Comparison

Women's wear

Relatively stable, more suitable for supermarket mode.

Because its style is leisure, jacket, suit and trousers every year.

This year, Mr. Liu tried supermarkets.

Women's wear

。

He said,

Women's wear

The style changes quickly, and it can be updated frequently. If the sales volume is good, you can run the supermarket in large quantities.

Women's wear

Pattern.

Mr. Liu is a man of many ideas. In 2008, he spent a year running with his friends in 88 counties of Shanxi province (a total of 118 counties in Shanxi) to carry out market research, hoping to open chain clothing cities in various counties and districts, so that consumers can really enjoy the cheap and good quality clothing when they go out.

The emergence of chain clothing city will reduce the intermediate links such as two level agents and three level agents, and gradually achieve the high efficiency of the supply chain.

Extended reading:

SPA "Speciality Retailer of Private Label Apparel" abbreviation, plated as "free brand clothing professional retailers", is the current clothing brand through production and retail direct connection, so that products directly face customers, save time and cost, is to grasp business opportunities and ensure that the most effective way to run smoothly.

Advantage: SPA enterprises control from production to retail, so as to improve the speed of circulation and reduce operating costs.

Scope of application: not only for clothing industry, but also for other industries.

　　SPA模式代表服装业的发展趋势。服装业的核心竞争力：到货速度、提供最新款的能力、对顾客喜欢产品的追加、能否以最快速度满足顾客需求。目前，国内运用这种模式见效的如：诺奇品牌。