Strong Momentum Of Network Public Relations To Seize The Traditional Market

In 2009, China's public relations service market continued to maintain a good momentum of development. The annual turnover is expected to exceed RMB 14 billion yuan, an increase of 29.6% over the previous year. network The public relations service has emerged as the champion of business growth and trend development in all kinds of services. It is second only to the traditional public relations business such as communication consultant, media execution and activity communication, and has become an undisputed "best rookie". Among them, the world network public relations company has become the leader of Internet public relations companies, occupying half of the market share of the Internet public relations market.

A sample survey of 90 public relations companies from four regions of Beijing, Shanghai, Guangzhou and Rong shows that the public relations companies are also setting up a network public relations department, and everyone is always optimistic about the future Internet company market. Since 2009, Internet public relations business has become the most popular and potential business. public relations Business.

The 2008 annual survey of China's public relations industry shows that among the 90 public relations companies involved in the survey, 44 companies have incorporated the "network public relations" into the main business system, accounting for 49% of the surveyed companies. 66 companies have launched the network public relations business, accounting for 73% of the surveyed companies, and the trend and speed of business popularization are much higher than those of other service means.

Most of the company's network PR business is relatively small, 71% of the company (47) business income is less than 5 million yuan, only 6 companies more than 10 million yuan, the highest of more than 30 million yuan. Of the 20 TOP companies announced in 08, 19 were developing networks. public relations The company has reached 9 companies with annual revenues of more than 5 million yuan, and only a company with an annual turnover of more than 10 million yuan has heard of the world.

Chen Xiangyang, Deputy Secretary General of the China International Public Relations Association, pointed out that with the advent of the social media era and the impact of the economic crisis, more and more business owners have begun to pay attention to and try more innovative ways of communication service, such as cost-effective, innovative means, scientific evaluation, accurate audience and remarkable effect. service The breadth and depth should be higher.

Editor in chief: Du Jun